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Barbara Thau

EDITORIAL DIRECTOR, FEATURES CO—

About Barbara

Barbara is a longtime business reporter and editor specializing in the retail and consumer sectors, whose coverage includes fashion, food, beauty, technology and more. Her coverage at consumer publications like Forbes, CNBC and AOL.com and trade outlets such as Home Furnishings News ranges from market trend analysis features to CEO profiles of the nation’s biggest public companies, as well as buzzy new disruptors. Thau aims for CO—'s features to demystify the business landscape for the business community, with exclusive stories that keep readers ahead of the trends, identify emerging opportunities and offer actionable insights for growth.

Latest—
GOOD COMPANY » LAUNCH PAD

These Retail Store Trends Are Reinventing How You Shop
An inside look at how retailers are redefining the store experience to woo today’s ever-connected shopper.
READ
GOOD COMPANY » THE LEAP

David’s Bridal Post-Bankruptcy Marketing Plan Focuses on Diversity & Millennials
Chief marketing officer Liz Crystal discusses how the wedding retailer is courting millennials and Generation Z by contemporizing the shopping experience and celebrating the diversity of brides.
READ
GOOD COMPANY » GROWTH STUDIO

Successful Business Moves by Azazie, Skylar, Drone Racing League
Founders of the online bridal retailer, natural fragrance brand and robotic sports league reveal strategic moves that bore unexpected payoffs.
READ
GOOD COMPANY » THE LEAP

Under Armour Uses User-Generated Content in E-Commerce Strategy
Why the $1.4 billion sportswear brand is weaving customer reviews and Instagram stories into its e-commerce site.
READ
GOOD COMPANY » ASK THE BOARD

How to Capture the Business of Millennials
In this edition of “Ask the Board,” John Zealley, Accenture's senior managing director, global lead of Customer Insight & Growth, explores why ‘hyper-personalized’ experiences are key to wooing Gen Y.
READ
GOOD COMPANY » LAUNCH PAD

Defining a Mobile Business Strategy With Progressive Web Apps
Drew Lau, VP of product management for Mobify, tells CO— how several of his clients are creating user-friendly web experiences to foster customer relationships without the need for an app.
READ
GOOD COMPANY » GROWTH STUDIO

Birchbox, MM.LaFleur and Thoughtful Human on Entrepreneurship
Three startup founders share digestible business tips that are actionable, too.
READ
GOOD COMPANY » LAUNCH PAD

Walgreens Upgrades Mobile Tech to Meet Omnichannel Demands
The retailer says it won’t let outdated tech derail its deal with Kroger and FedEx or its big push into beauty.
READ
GOOD COMPANY » THE LEAP

MM.LaFleur CEOs Strategy to Take the Angst Out of Dressing for Work
With minimalist designs and personal stylists, the direct-to-consumer brand is broadening its offerings for professional women.
READ
GOOD COMPANY » THE LEAP

Birchbox CEO: Next Big Thing: Stores, Multibillion Dollar Opportunity
The online subscription box service is looking to offline expansion at Walgreens to fuel its next phase of growth.
READ