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Barbara Thau

SENIOR EDITORIAL DIRECTOR, FEATURES

About Barbara

Barbara is a longtime business reporter and editor specializing in the retail and consumer sectors, whose coverage includes fashion, food, beauty, technology and more. Her coverage at consumer publications like Forbes, CNBC and AOL.com and trade outlets such as Home Furnishings News ranges from market trend analysis features to CEO profiles of the nation’s biggest public companies, as well as buzzy new disruptors. Thau aims for CO—'s features to demystify the business landscape for the business community, with exclusive stories that keep readers ahead of the trends, identify emerging opportunities and offer actionable insights for growth.

Latest—
GOOD COMPANY » THE LEAP

LVMH’s VP of Planning Discusses the Imprint of His Mentor
Jose Chan shares the invaluable business lessons he’s learned from a mentor, from running an international brand to tapping both data and human intuition to drive business.
READ
GOOD COMPANY » LAUNCH PAD

Startups Alleyoop, Culprit and Doorkee Talk Business Growth
In expansion mode, Alleyoop, Culprit and Doorkee share insider, actionable tips for growth.
READ
GOOD COMPANY » THE LEAP

Microsoft's VP of Worldwide Retail Discusses Mentorship
Shelley Bransten shares the critical business lessons she’s learned from a “posse” of mentors — from pushing passed inertia to the payoff of following a (seemingly unglamorous) muse.
READ
GOOD COMPANY » THE LEAP

How Noom Incorporated Psychology and Technology Into Its Weight-Loss App
After ‘years of struggle,’ the heath-tech disruptor is leveraging behavioral science and full-time coaches to ride a wave of growth, says CEO and co-founder Saeju Jeong.
READ
GOOD COMPANY » LAUNCH PAD

Google, Gap and Bevel on the Three Trends Shaping Business
Execs from the tech giant, apparel chain and the Procter & Gamble-owned men’s startup unpack the pandemic-nudged market shifts poised to fuel business this year — and why they matter.
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GOOD COMPANY » THE LEAP

Verizon’s President of Business Discusses His Mentors
T.J. Fox shares how an unofficial-yet-influential roster of mentors, including his own employees, shapes his leadership style, informing a new small business initiative he’s spearheading today.
READ
GOOD COMPANY » LAUNCH PAD

Startups Explain How They Landed Millions in Funding
The founders of Fernish, Gemist, Seated, BloomNation and Gig Wage demystify the secrets of wooing investor dollars and funding success.
READ
GOOD COMPANY » THE LEAP

How Hyatt is Capitalizing on Remote-Work Boom
How the hospitality brand is betting on the pandemic-fueled remote-work boom and ‘impulse travel’ trend to revitalize business.
READ
GOOD COMPANY » LAUNCH PAD

Retailers Bet on Virtual 'Shoppable Moments' to Drive Holiday Sales
Marketers will leverage contactless shopping solutions to livestreamed events to woo cautious consumers during the biggest selling season of the year, PSFK trend experts say.
READ
GOOD COMPANY » LAUNCH PAD

5 Consumer Buying Habits Resulting From COVID-19
Nicole Collida, senior vice president of Nielsen, reveals how a company's staying power can hinge on serving the nuanced shopper mindsets and buying habits birthed by COVID-19.
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