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Barbara Thau

SENIOR EDITORIAL DIRECTOR, FEATURES

About Barbara

Barbara is a longtime business reporter and editor specializing in the retail and consumer sectors, whose coverage includes fashion, food, beauty, technology and more. Her coverage at consumer publications like Forbes, CNBC and AOL.com and trade outlets such as Home Furnishings News ranges from market trend analysis features to CEO profiles of the nation’s biggest public companies, as well as buzzy new disruptors. Thau aims for CO—'s features to demystify the business landscape for the business community, with exclusive stories that keep readers ahead of the trends, identify emerging opportunities and offer actionable insights for growth.

Latest—
GOOD COMPANY » LAUNCH PAD

How the Pandemic Will Influence Future Consumer Spending
The pandemic has made wellness and conscious capitalism related trends that will inform what we buy in four critical ways, says futurist Emma Chiu, global director of Wunderman Thompson Intelligence.
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GOOD COMPANY » LAUNCH PAD

Executives From Google, Walmart & QVC Talk Innovation Tactics
Retail executives share stories on the unforeseeable eureka moments — from a child at play to a Harvard seminar to a candid remark— that informed a key business pivot.
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GOOD COMPANY » LAUNCH PAD

How Hyatt, Sandals & citizenM Are Wooing Guests Post-COVID
In a travel and leisure sector hammered by COVID-19, these brands are betting on touch-free technology to woo and soothe cautious consumers, while exploring some surprising new revenue streams.
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GOOD COMPANY » LAUNCH PAD

Startups Are Succeeding Amid the Coronavirus Pandemic
Disruptors from esports platform PlayVS and fitness startup Mirror to faux-meat darling Impossible Foods are gaining popularity with investors and homebound consumers alike.
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GOOD COMPANY » THE LEAP

How Ashley Stewart Came Back From Bankruptcy by Showing Its Customers Loyalty and Care
CEO James Rhee reversed a 22-year profit loss for the plus-sized chain by making African American women feel seen and heard. That blueprint is now helping it navigate the pandemic.
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GOOD COMPANY » THE LEAP

Pinterest's Unique Platform Is Allowing for Deeper Consumer Insight
As activity on the visual search engine soars amid COVID-19, the platform’s insights team is working with newfound urgency to deliver consumer trend analysis to help brands shape their advertising.
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GOOD COMPANY » LAUNCH PAD

Free Business Events to Attend Online During Coronavirus
These September industry conferences will serve up business intelligence and trend insights designed to help startups to legacy brands navigate a fourth quarter like no other amid COVID-19.
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GOOD COMPANY » LAUNCH PAD

Effects of Coronavirus Pandemic: Consumer Psychologist Interview
Kit Yarrow, who’s counted brands from GE to Westfield malls among her clients, discusses the nation’s psyche during crises, and what’s critical to reaching consumers navigating the pandemic today.
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GOOD COMPANY » LAUNCH PAD

Coronavirus Effects on Businesses in Major Industries
A look at the unfolding fallout from COVID-19 on stores, hotels, foodservice and fashion, and glimpsing a post-pandemic business landscape.
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GOOD COMPANY » THE LEAP

WW CEO Mindy Grossman Talks Brand Transformation [Interview]
WW CEO Mindy Grossman shares how the weight loss brand’s transformation into a ‘technology company with a human-centric overlay’ — and a little Oprah magic — is key to competing in today's market.
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