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Barbara Thau

EDITORIAL DIRECTOR, FEATURES CO—

About Barbara

Barbara is a longtime business reporter and editor specializing in the retail and consumer sectors, whose coverage includes fashion, food, beauty, technology and more. Her coverage at consumer publications like Forbes, CNBC and AOL.com and trade outlets such as Home Furnishings News ranges from market trend analysis features to CEO profiles of the nation’s biggest public companies, as well as buzzy new disruptors. Thau aims for CO—'s features to demystify the business landscape for the business community, with exclusive stories that keep readers ahead of the trends, identify emerging opportunities and offer actionable insights for growth.

Latest—

CO— Blueprint: Rebuilding Your Brand
In our eighth installment, the panel focuses on helping businesses strike the right tone with an evolving customer base.
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GOOD COMPANY » LAUNCH PAD

How the Pandemic Will Influence Future Consumer Spending
The pandemic has made wellness and conscious capitalism related trends that will inform what we buy in four critical ways, says futurist Emma Chiu, global director of Wunderman Thompson Intelligence.
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CO— Blueprint: Operating a Socially Distant Business
In our seventh installment, the panel offers advice and strategies for businesses that are building social distancing into their plans.
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GOOD COMPANY » LAUNCH PAD

Executives From Google, Walmart & QVC Talk Innovation Tactics
Retail executives share stories on the unforeseeable eureka moments — from a child at play to a Harvard seminar to a candid remark— that informed a key business pivot.
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CO— Blueprint: Starting Up and Starting Over During the Pandemic
In our sixth installment, the panel focuses on providing advice and strategies for those who are starting something new during this crisis.
READ

CO— Blueprint: Restarting Your Sales
In our fourth installment, the panel will discuss ways to help you build your new sales strategy, generate fresh leads, and support your customers — remote or in-person.
READ
GOOD COMPANY » LAUNCH PAD

How Hyatt, Sandals & citizenM Are Wooing Guests Post-COVID
In a travel and leisure sector hammered by COVID-19, these brands are betting on touch-free technology to woo and soothe cautious consumers, while exploring some surprising new revenue streams.
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CO— Blueprint: Planning Through Uncertainty
In this episode of CO— Blueprint, we discuss best practices for business owners who are looking beyond today’s tough times and planning for the future.
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CO— Blueprint: Re-Engaging Your Customers
In our second episode of CO— Blueprint, the panel will be discussing how to create a successful marketing strategy to help bring customers back to newly reopened businesses.
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GOOD COMPANY » LAUNCH PAD

Startups Are Succeeding Amid the Coronavirus Pandemic
Disruptors from esports platform PlayVS and fitness startup Mirror to faux-meat darling Impossible Foods are gaining popularity with investors and homebound consumers alike.
READ