Dan Casarella

CONTRIBUTOR

About Dan

Dan Casarella is a writer, podcast producer, and small business development specialist who formerly worked in late-night television. He’s produced many celebrity segments and once had a dove thrown in his face. Dan studied Media Studies and Production at Temple University and enjoys running, reading, and the highs and lows of Philadelphia’s sports teams.

Latest—

START » STARTUP

How to Choose a Legal Entity for Your Business

Here’s a guide to help choose what legal entity is the best choice when you’re registering your small business.

RUN » TECHNOLOGY

Best Livestreaming Tools for Small Business

If your business is considering hosting video meetings, webinars and events, here are some livestreaming tools to consider using.

START » STARTUP

How to Determine Your Startup Costs

Here are the most common types of startup costs, and how to estimate them to find proper funding.

GROW » MARKETING

Top Tips for Managing Your Advertising Budget

Here are some ways that small businesses can start effectively spending their advertising budget.

START » STRATEGY

How to Incentivize Employees to Get the COVID-19 Vaccine

Here are some ways businesses can incentivize employees to get the COVID-19 vaccine.

GROW » SALES

What Is the Difference Between Sales and Marketing?

Here’s what sales and marketing teams do, and how managers can differentiate them to achieve business goals.

START » STARTUP

How to Write a Business Plan: Guide for Small Business

As a startup, you'll need to know how to write a business plan in order to attract investors. Here are some templates and examples to help you get started.

GROW » MARKETING

7 Businesses You Can Start and Grow on Instagram

Instagram is a great way to generate business. Here are seven Instagram business ideas to help you get started.

START » STARTUP

5 Types of Business Plans for Startups

If you’re a startup, here are five different types of business plans to help achieve your professional goals.

START » STARTUP

How to Conduct a Successful Competitive Analysis

As a startup, here are six steps to take when conducting competitive analysis.