Dawn Allcot

CONTRIBUTOR

About Dawn

Dawn Allcot is a full-time freelance writer and marketing specialist with extensive experience writing about finance, insurance, real estate, technology, and small business marketing. Her work has appeared on LoopNET, Forbes, Bankrate, MSN, Yahoo!Finance, and The Balance. She is a regular contributor to GoBankingRates, The DBL Center, and others. She is also the owner of GeekTravelGuide.net, a travel, entertainment, and lifestyle website. She lives on Long Island with her husband and three lizards, three cats, and two kids and is passionate about fitness and personal finance.

Latest—

RUN » BUSINESS FINANCING

Best Tips from Famous Investors

What do famous investors look for when they’re ready to put their money—or their investment firm’s capital—behind a company?

GROW » MARKETING

How to Segment Your Email Marketing List

How can you best leverage your email list data to increase revenue? Here are various ways that you can segment your customer data to make your email campaigns work for you.

GROW » MARKETING

Best E-Commerce Email Marketing Tips

Whether you're an email marketing novice or expert, analyzing and adjusting your email marketing campaigns is part of the task. Here are six practices to implement so you can see better results.

GROW » SALES

5 Sales Gurus You Should Follow

If you’re looking to maximize your sales success, it pays to follow the strategies, tactics and techniques of the masters. Check out the invaluable insights of these five sales experts.

GROW » SALES

4 Main Types of Sales Leads & How to Approach Them

In order to know how to approach a potential customer, you need to define them and their relationship to your business.

GROW » SALES

What Is a Sales Funnel?

To fully understand the sales funnel, business owners should know how it follows the customer journey and how to approach leads each step of the way.

GROW » MARKETING

How to Create and Manage an Email Marketing List

When you effectively build and manage an email list, you can reap the rewards of direct, targeted marketing campaigns.

RUN » FINANCE

Guide to Credit Card Processing Terms

As a business owner, you’ll want to be familiar with the basics of credit card processing. Here are some common industry terms explained.