Dawn Allcot

CONTRIBUTOR

About Dawn

Dawn Allcot is a full-time freelance writer and marketing specialist with extensive experience writing about finance, insurance, real estate, technology, and small business marketing. Her work has appeared on LoopNET, Forbes, Bankrate, MSN, Yahoo!Finance, and The Balance. She is a regular contributor to GoBankingRates, The DBL Center, and others. She is also the owner of GeekTravelGuide.net, a travel, entertainment, and lifestyle website. She lives on Long Island with her husband and three lizards, three cats, and two kids and is passionate about fitness and personal finance.

Latest—

GROW » MARKETING

How to Promote Your Company Newsletter

You've found an email distributor, formatted your newsletter and written content that appeals to your customer base. Now it's time to to expand your audience.

GROW » CUSTOMERS

Creative Ways Businesses Can Employ Membership Pricing Models

Here are some ways you can create recurring revenue through memberships.

GROW » MARKETING

How to Create a Newsletter for Your Business

You don't want to limit your business emails to promotions and specials. A newsletter is the way to go if you want to reach out further to your customers.

START » STRATEGY

What Are Tiered Pricing Models?

Tiered pricing offers flexibility and scalability to your customers while offering you opportunities to upsell different service levels for added revenue.

START » STRATEGY

How to License Your Music

Musical artists can earn generous income on each of their songs through licensing agreements. Learn the licensing options as well as the benefits and drawbacks of licensing your music.

Best Pricing Models for Subscription-Based Businesses

Subscription pricing models are the different ways a subscription-based service can price its offerings to drive revenue and satisfy its customers’ needs. Here's how to choose the best option for you.

START » STRATEGY

How to Strategically Lower Prices at Your Business

Lowering prices seems straightforward, but if you do it strategically, you can attract more customers and benefit your business's bottom line.

Best Pricing Models for Membership Businesses

Membership programs come in many different structures and pricing models. Find which one is right for your business.

START » STRATEGY

Pros and Cons of Licensing Your Brand

Licensing your brand can create passive income, but as with many elements of business, you’ll need to put in some work upfront for a smooth relationship.

START » STRATEGY

How to License a Brand for Your Product

Licensing a brand for your product can help increase customer reach and sales. But first, do your homework to understand this complex topic and learn if this path is right for your business.