Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—

How to Build an Audience on Substack

As creators flock to Substack, here's how to build an audience of your own that's engaged with and dedicated to your small business.

Tools to Foster a Brand Community

Brand communities are invaluable for growing customer loyalty, and these ten tools can help you facilitate and moderate these communities.

Companies That Use Substack Well

Substack is a promising, if underutilized, tool that small business owners should explore due to its connected, engaged audiences.

Benefits of 'Local' Marketing

Branding your business as "local" can help you foster deeper relationships with customers and build loyalty among your community.

What Is a Brand Community?

A brand community is a key asset in building long-term value for your business. Here’s how to create and foster a brand community.

How Online Businesses Can Create a ‘Local’ Reputation

The definition of a local business is broad and inclusive — here’s how your online business can fit the bill.

What a “Local” Business Is And How To Market Yourself As One

The definition of a local business is nebulous, but customers intuitively know the difference between a Main Street merchant and a big box retailer.

RUN » FINANCE

What Are Net Payment Terms?

Net terms are a way to offer customers favorable billing terms, and it can help you manage your cash flow — when it's set up properly.

RUN » FINANCE

How to Establish and Build Business Credit

Business credit can open doors for loans, grants, and other funding activities. Here’s how to establish credit that will help you grow and expand your venture.

Things That Will Make You a Better Boss

These resources can help you develop leadership and managerial skills that improve your team's performance.