Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—
GROW » THRIVE

Public Speaking Tips for Entrepreneurs

Avoid using corporate speak and focus on the audience to present your next pitch like a pro.

START » STRATEGY

How to Do a Competitive Analysis [Small Business Guide]

Perform a competitive analysis to understand not only where your business stands, but where the market is headed next.

START » STRATEGY

Templates for Competitive Analysis for Small Business

There are many types of competitive analysis that can tell you more about your consumers, your brand positioning, and your growth potential.

START » STRATEGY

How to Assess Your Competitors’ Strengths and Weaknesses

Score your competitors by stepping into a customer’s shoes to get an objective look at their products, positioning, pricing, and more.

GROW » MARKETING

How To Be A Good Boss as an Introvert

Introverts can be great bosses by leaning on their strengths and embracing their leadership style.

GROW » MARKETING

Signs Your Company Is Growing Too Fast

Growth is good until it’s too much for your system to handle. Here’s how to tell if your company is outperforming its capacity.

GROW » MARKETING

5 Startups That Started Booming During the Pandemic

These businesses found a gap in the market during the pandemic and continue to thrive.

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Post-Pandemic Startup Trends

Data shows the rise in new businesses hasn't slowed, despite recession fears and high inflation.

GROW » MARKETING

What Are the Top Traits Of A Good Manager?

A good manager can balance managing people with managing the needs of a business. Here’s what to look for in a good manager.

GROW » MARKETING

How To Be A Good Manager When Employees Are Older Than You

Navigating professional relationships as a young manager can be tricky, but approaching your team with confidence and humility can help start things on the right footing.