Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—
RUN » HUMAN RESOURCES

What to Consider Before Offering Unlimited PTO

Unlimited paid time off is a great recruiting tool, but offering this perk can get complicated quickly.

START » STRATEGY

How to Make Your Business More Sustainable

Take steps to make your business more environmentally sustainable to keep your customers happy and help reduce impact on the planet.

GROW » MARKETING

How to Develop a Small Business Content Strategy

Follow these five steps to create a content strategy that guides your marketing, keeps you on budget and leads to measurable results.

RUN » HUMAN RESOURCES

Key Items to Include in Job Postings

To make your job posting stand out and attract the right candidates, it needs these six key elements.

START » STARTUP

How to Run a Business Without Employees

Automate, outsource and focus: Running a business without employees can be done with the right strategy and approach.

GROW » CUSTOMERS

How to Communicate a Data Breach to Customers

Cyberattacks can result in viruses, data breaches, or other compromising situations. In any case of a cyberattack, you need to alert your affected customers.

RUN » HUMAN RESOURCES

Rehiring a "Boomerang Employee"? Here's What to Consider

Timing, cost and the impact to your work culture are all things to consider when potentially rehiring a boomerang employee.

RUN » HUMAN RESOURCES

What Is a Boomerang Employee?

Businesses are seeing more boomerang employees as a result of the pandemic. Here’s how these workers can benefit your business.

RUN » HUMAN RESOURCES

How to Write a Job Posting to Attract Employees

When job candidates have a wealth of opportunities, it’s important to be concise and straightforward in writing your job posting.

RUN » FINANCE

Top Financial Forecasting Models

Qualitative and quantitative forecasting models can help you budget and optimize your resources, anticipating how market trends may impact your sales.