Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—
GROW » MARKETING

How to Make an Email Marketing Template

Email marketing can boost customer engagement and generate positive ROI, but your email templates need to be strategically structured in order to be effective.

GROW » MARKETING

Best Social Platforms for Content Marketing

Each social media platform has different characteristics and its own targeted demographic. Here’s how to decide which content works best for each one.

RUN » TECHNOLOGY

Best Business Productivity Apps

These 10 apps will help streamline your tasks and give you back time to focus on what's important.

GROW » MARKETING

User-Generated Content: How to Use It

With user-generated content, your customers have the potential to be your greatest salespeople — from attracting new clients through positive reviews, to encouraging trust around your brand.

START » STRATEGY

How to Build a Coworking Business

The surge in coworking spaces is only expected to increase in coming years. Here are some top tips on how to make a coworking space work for its members.

GROW » SALES

Guide to Cold Calling

Cold calling may seem like an intimidating or ineffective method of spreading the word about your business, but success can be achieved by following these best practices.

GROW » MARKETING

Email Marketing Guide for New Businesses

Implementing an email marketing campaign is an inexpensive and effective way to bring in customers and create a lasting impression.

RUN » HUMAN RESOURCES

How to Motivate Employees

There are many ways to make your employees feel both heard and valued, which in turn will boost morale and productivity for your business.

START » STARTUP

How to Build an Online Store

From deciding on your niche and branding template to setting up a merchant account, there are several steps to take when planning to launch your online store.

RUN » HUMAN RESOURCES

How to Retain Employees

Studies have shown that salary isn't the only perk that keeps employees satisfied with their jobs.