Jackie Chiquoine

CONTRIBUTOR

About Jackie

Jackie Chiquoine is a writer and trend forecaster with a background in retail analysis and consumer insight. Special areas of focus include DTC, youth culture, fashion and beauty, health and wellness, the cannabis industry, and technology.

Latest—

Trend Forecasters on Four Key Consumer Trends Set to Impact Business in 2024

Trend analysts examine overarching changes in consumer perspectives, tech innovation, and brand strategies to help businesses proactively position themselves for sustained success throughout the year.

Dickies CMO on How the Legacy Apparel Brand Wins Over New Consumers

Sarah Crockett on the marketing initiatives and brand collaborations that are helping the ubiquitous workwear brand retain its heritage credibility while appealing to a new generation.

Egglife Foods' CEO on Leading One of the Fastest Growing Disruptor Brands

The startup is helping to shape the future of food with an innovative approach to everyday grocery items.

How Spritz Society Became a Multimillion-Dollar Cocktail Brand

Founder and influencer Ben Soffer has leveraged social media savvy to build a loyal brand fanbase in stores and online in the crowded ready-to-drink alcohol beverage market.

GOOD COMPANY » THE LEAP

School Uniform Brand French Toast Measures ROI in Social Impact, Not Units Sold

The children's clothing company is leaning into customer service and culturally relevant partnerships, like one with hit TV show “Abbott Elementary,” to connect with consumers across generations.

GOOD COMPANY » LAUNCH PAD

Emerging Social Media Strategies Businesses Must Know to Grow

How brands of all sizes can boost their presence — while tapping the ‘deinfluencing’ trend and shoppable videos — in the next-generation social media landscape.

GOOD COMPANY » LAUNCH PAD

Big Picture Trends Set to Drive Business in 2023

Analysts reveal how AI, multi-sensory experiences, and blended categories are creating B2B and B2C opportunities.

GOOD COMPANY » THE LEAP

Lee Jeans’ COO on Tapping Vintage Trends to Woo A New Generation of Consumers

These are not your mother’s jeans as the heritage brand updates its iconic essence with contemporary storytelling and design twists.

GOOD COMPANY » LAUNCH PAD

Forecasters on 5 Key Consumer Trends for the Year Ahead

Expert trend forecasters look at big picture shifts in consumer attitudes and brand innovation to understand how companies can prepare to drive business throughout the year.

GOOD COMPANY » LAUNCH PAD

4 Trend-Driven Ways Brands Are Tapping Personalization for Growth

Innovative startups to established players — from Gobble meal kits to Amazon — are relying on customized experiences and a human touch to win over new consumers.