Jackie Chiquoine

CONTRIBUTOR

About Jackie

Jackie Chiquoine is a writer and trend forecaster with a background in retail analysis and consumer insight. Special areas of focus include DTC, youth culture, fashion and beauty, health and wellness, the cannabis industry, and technology.

Latest—

GOOD COMPANY » LAUNCH PAD

Forecasters on 5 Key Consumer Trends for the Year Ahead

Expert trend forecasters look at big picture shifts in consumer attitudes and brand innovation to understand how companies can prepare to drive business throughout the year.

GOOD COMPANY » LAUNCH PAD

4 Trend-Driven Ways Brands Are Tapping Personalization for Growth

Innovative startups to established players — from Gobble meal kits to Amazon — are relying on customized experiences and a human touch to win over new consumers.

GOOD COMPANY » LAUNCH PAD

Inside How 3 Scaling Startups Cracked Walmart, Target, and Ulta

Executives from condiment brand Fila Manila, skincare disruptor BYOMA, and Bean Box coffee on adding color and newness to mass retailers’ shelves and identifying sustainable growth strategies, too.

GOOD COMPANY » THE LEAP

Crate & Barrel’s Spinoff Chain Bets on Text Messaging to Drive Holiday Sales

CB2’s SVP of Marketing shares the home retailer’s mobile-centric gameplan for the season.

GOOD COMPANY » LAUNCH PAD

How WOC-Owned Startups Are Tapping the U.S. Women’s Market for Growth

Founders are leaning on purpose-led, conscious consumption in the competition to win wallet share of female consumers.

GOOD COMPANY » LAUNCH PAD

Growing Brands Share 6 Customer Acquisition Strategies That Work

Startup executives across categories share insights and advice on driving sustainable growth even in an uncertain business landscape.

GOOD COMPANY » THE LEAP

AriZona CEO: How the Tea Brand’s Foray into Snack Food Revealed Its Next Growth Opportunity

Careful experimentation and a deep knowledge of its customer base helped the beverage brand ace an entirely new product category with an inflation-resistant pricing strategy.

GOOD COMPANY » LAUNCH PAD

3 Startups Staying True to Their Roots While Expanding

Founders from three very different brands, from frozen food to skin care, on building a multichannel business strategy into their operations from the start.

GOOD COMPANY » LAUNCH PAD

Scaling Startups Share Their Playbooks for B2B Growth

Leaders from three very different companies reveal strategies for business-to-business success.

GOOD COMPANY » LAUNCH PAD

How 3 Startups Achieved Growth Through Great Customer Experiences

Whether developing a new service app or a consumer product, offering immersive experiences (with a local twist) can be key to unlocking a return on investment, founders said.