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LAUNCH PAD
Marketers From CVS to Startup Geenie Take on Mental Wellness
As the pandemic taxed consumers’ emotional health and compromised their self-image, retailers and brands are embracing more inclusive and authentic representations of beauty.
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THE LEAP
Thinx CEO Discusses Expansion Into National Retailers
As it enters the plus-size market, the feminine hygiene disruptor, which projects $100 million in sales this year, is boosting its commitment to inclusive product design.
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LAUNCH PAD
Using TikTok to Drive Sales: Tips for Startups and Small Businesses
Small businesses are leveraging the video-sharing app to assert their authenticity, uniqueness and create new ‘brand communities.’
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THE LEAP
How Startup Kevin's Natural Foods Is Tapping Into Consumers' Health Focus
How specialty home-ready meal brand Kevin’s Natural Foods went from bright idea to success story in little more than a year.
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LAUNCH PAD
Cubicall Brings COVID-19 Safety to Modular Office Solutions
Businesses like Cubicall are betting that flexible, pandemic-informed spaces will shape the office of the future.
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LAUNCH PAD
Alkaline Herb Shop's Founder on the Power of SMS Marketing
Alkaline Herb Shop founder on how SMS messaging outshined social media in driving customer loyalty and sales.
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THE LEAP
How Cure Hydration Obtained Business Funding to Catalyze Its Growth
With a World Health Organization-approved formula and accessible wellness ethos, powdered electrolyte drink Cure Hydration is aiming to improve on plain old water.
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THE LEAP
This Skin Care Startup Founded with $3,300 Now Heads to 505 Target Stores
How hard work, friendship and an eye towards affordability helped Three Ships capture market share in the rapidly growing natural beauty category.
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THE LEAP
How Startup Hella Cocktail Landed Nationwide Distribution
Catering to new tastes and sober-curious millennials, Hella Cocktail is paving its own path to success.
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THE LEAP
How Good Face Project Got Chosen for Target's Accelerators Program
Leveraging transparency and accessibility, the startup’s platform helps retailers tap into growing consumer demand for ‘clean’ products.
