Jessica Elliott

CONTRIBUTOR

About Jessica

Jessica is a writer and business consultant specializing in tech, marketing, and small business operations. She dives deep into research and trends while writing compelling content that helps business leaders make strategic decisions. Along with writing for CO, she works with brands, such as Investopedia and U.S. News.

Latest—
START » STRATEGY

Search Engine Optimization (SEO): The 4 Types You Need to Know

Improve site rankings using SEO techniques. Start by incorporating small business SEO practices and strategies from these search engine optimization categories.

RUN » BUSINESS FINANCING

How to Calculate Cost of Equity

Estimating the cost of equity for private companies is challenging but not impossible. Use the cost of equity formula to see if the return is worth the risk when investing in a new opportunity.

The Best Credit Card Processors for Small Business

Discover the top credit card processing companies and learn about low-cost merchant services, tools, and hardware that help your small business accept credit card payments.

GROW » CUSTOMERS

Free or Low-Cost CRM Tools for Small Businesses

Cheap or free CRM solutions help SMBs build relationships and boost sales. Discover affordable CRM software to improve marketing and sales processes.

START » STRATEGY

Accounting Terms Every Small Business Owner Needs To Know

Learn common financial terms and definitions to navigate small business accounting forecasts and statements like a pro.

START » STRATEGY

Small Business Accounting Setup

Learn how to keep books for a small business with step-by-step instructions, best practices, and essential tools.

RUN » TECHNOLOGY

Best Fleet Management Tools for Small Businesses

Telematics and maintenance solutions help companies reduce their insurance and fuel costs. Discover 10 systems for managing your fleet.

What Are Generally Accepted Accounting Principles (GAAP)?

GAAP accounting principles can help small businesses attract investors, go public, or expand.

RUN » FINANCE

What Is ROI? How to Calculate Return on Investment

Ensure your next project or campaign pays off by estimating your return on investment. Learn how with these ROI calculation examples for small businesses.

Essential Medical Office Software for Small Healthcare Practices

Healthcare software for clinics and small practices saves time and enhances patient experiences. Explore different types of medical software and learn how to choose the right tools for your office.