Jessica Elliott

CONTRIBUTOR

About Jessica

Jessica is a writer and business consultant specializing in tech, marketing, and small business operations. She dives deep into research and trends while writing compelling content that helps business leaders make strategic decisions. Along with writing for CO, she works with brands, such as Investopedia and U.S. News.

Latest—
GROW » MARKETING

How to Use Facebook Marketplace for Your Business

Reach a new audience by selling your products through Facebook Marketplace. Here's how to set up your account and listings.

GROW » MARKETING

How to Host an Instagram Giveaway or Contest

Increase engagement and drive brand awareness by holding a contest or giveaway on Instagram. Plan and execute your promotion in seven steps.

GROW » MARKETING

How to Host a TikTok Contest or Giveaway

TikTok contests, giveaways, and challenges help brands connect with their audience. Follow these steps to host your promotion on TikTok.

GROW » MARKETING

How to Find Your Target Audience on TikTok

Reach fans on TikTok by understanding your target market's pain points and interests. Then nail your timing to attract new followers.

START » BUSINESS IDEAS

Summer Business Ideas for Teens

Want to earn cash without finding seasonal employment? Here’s how to become a summer entrepreneur.

RUN » BUSINESS FINANCING

10 Alternative Lenders for Small Business Loans

Need working capital or new equipment? Consider a nonbank alternative lender that offers flexible terms and fast funding.

GROW » MARKETING

How to Choose the Best Social Platforms for Your Business

You can't be everywhere online at once. Pick the right mix of social media platforms for your target audience and resources.

GROW » MARKETING

How to Use Instagram & TikTok Hashtags to Promote Your Business

Boost brand awareness and expand your reach on social media with these hashtag tips.

GROW » MARKETING

5 TikTok Features That Boost Engagement

Amplify your brand and build a following with these TikTok engagement features.

RUN » FINANCE

Small Business KPIs: What Are the Numbers That Matter?

There are several different key performance indicators (KPIs) businesses can monitor when working to attain certain goals. Here's a breakdown to help you decide what to track.