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Media Kit
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Joan Verdon

CONTRIBUTOR

About Joan

Joan Verdon has been covering business and retail news for the past 25 years. She has covered trends in tech, manufacturing, real estate and retail, first for The Record of North Jersey and USA Today, and now for CO—. She is a senior contributor, retail, for Forbes.com. Her passion is reporting on how Americans buy and sell. She has covered the birth of billion-dollar companies and the evolution of 100-year-old brands. Previously, she has been an education, general assignment and investigative reporter for The Grand Rapids Press and Buffalo Courier-Express. She spent a year working on Capitol Hill as an American Political Science Association Congressional Fellow.

Latest—
GOOD COMPANY » THE LEAP

LensCrafters' New Stores Highlight Premium Vision Care
As consumer demand for high-quality eye care is poised to rise, the stores showcase the retailer’s design-forward frames, lens technology and service.
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GOOD COMPANY » LAUNCH PAD

Why Digital Brands Allbirds and Shopify are Investing in Physical Retail
Stores will serve as hubs for an increasingly omnichannel retail experience, according to e-commerce innovators.
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GOOD COMPANY » THE LEAP

Lululemon Bets on a Digital Future With Purchase of Fitness Device Mirror
The fitness device now gives the athleisure retailer the ability to bring its brand into the home workouts of its customers.
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GOOD COMPANY » LAUNCH PAD

Valentine's Day Illustrates How Brands Now Market to Singles
E-commerce has made it easier than ever for companies to abandon a one-size-fits-all message and court solo consumers.
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GOOD COMPANY » THE LEAP

Saks Embraces Tech to Find Success During the Pandemic
The legacy luxury retailer got a pleasant surprise during the pandemic: Its customers still wanted to buy designer clothes and shoes.
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GOOD COMPANY » LAUNCH PAD

How Staying True to Core Values Can Guide Brands During a Crisis
Plus-size fashion startup Henning and emergency prep brand JUDY had to react quickly to the unexpected when the pandemic changed their plans.
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GOOD COMPANY » THE LEAP

Moosejaw Aims to Drive Growth With a Broader Base of Outdoor Enthusiasts
The company believes inclusivity is the key to welcoming and supporting the next generation of campers, hikers, backpackers and climbers.
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GOOD COMPANY » LAUNCH PAD

Facebook Creates New Social Selling Tools for Small Businesses
The Facebook Shops platform lets merchants leverage social media connections to drive sales, and also fuels the site’s long-term growth strategy.
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GOOD COMPANY » THE LEAP

Hippie Snacks Takes a Measured Approach to U.S. Expansion
The natural foods company hopes to stand out in a crowded marketplace by creating new categories of better-for-you snacks.
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GOOD COMPANY » LAUNCH PAD

Pandemic Boosts Digital Gifting This Holiday Season
The gifting industry has been viewed as ripe for digital disruption for the past decade, but the pandemic and shifting consumer needs are helping these companies gain traction.
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