by U.S. Chamber of Commerce
  • Start

    Everything that you need to know to start your own business. From business ideas to researching the competition.

    Start
  • Run

    Practical and real-world advice on how to run your business — from managing employees to keeping the books

    Run
  • Grow

    Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

    Grow
  • Good Company

    Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

    Good Company
  • Product Guides

    Let us help your business find the best tools and solutions to thrive and grow.

    Product Guides
Subscribe to our Newsletter Attend an Event About Us

Looking for your local chamber?

Chamber Finder

Interested in partnering with us?

Media Kit
CO- logo

Joan Verdon

CONTRIBUTOR

About Joan

Joan Verdon has been covering business and retail news for the past 25 years. She has covered trends in tech, manufacturing, real estate and retail, first for The Record of North Jersey and USA Today, and now for CO—. She is a senior contributor, retail, for Forbes.com. Her passion is reporting on how Americans buy and sell. She has covered the birth of billion-dollar companies and the evolution of 100-year-old brands. Previously, she has been an education, general assignment and investigative reporter for The Grand Rapids Press and Buffalo Courier-Express. She spent a year working on Capitol Hill as an American Political Science Association Congressional Fellow.

Latest—
GOOD COMPANY » THE LEAP

JibJab’s Responds to Pandemic With Quarantine Birthday Card
The viral video pioneer is returning to its roots with more timely content, but users remain the stars of its funny messages.
READ
GOOD COMPANY » THE LEAP

Fernish CEO Discusses Successful Pandemic Pivot
The rental startup revamped its supply chain to double its home office and décor items while adding TVs and plants, as Americans began spending more time at home.
READ
GOOD COMPANY » THE LEAP

Self-Care Trend Fuels Growth for Amazing Lash Studio
The demand for above-the-mask beauty and the desire for affordable luxury — even during a pandemic — are driving one of the fastest-growing franchising trends.
READ
GOOD COMPANY » LAUNCH PAD

Holiday Shopping 2020: Consumer Trends & Retailers’ Response
This year the holiday season will start earlier and require merchants to overcome shipping and supply challenges and find new ways of connecting with shoppers.
READ
GOOD COMPANY » THE LEAP

Gemist Partners With De Beers to Disrupt Jewelry Industry
Customers can design their own rings and other bling online, and test drive a low-cost replica before committing to the real thing.
READ
GOOD COMPANY » LAUNCH PAD

FIT:MATCH & Brookfield Properties Team Up to Eliminate Dressing Rooms
Full-body ‘scanning studios’ promise apparel shoppers the perfect fit — and a touch-free experience that holds newfound appeal amid COVID-19.
READ
GOOD COMPANY » THE LEAP

Walgreens Partners With DoorDash in the On-Demand Economy
The drugstore chain’s vice president of digital commerce and omnichannel on how new instant delivery options enhance its strategy to help customers shop just how they want.
READ
GOOD COMPANY » LAUNCH PAD

Pandemic-Led Innovations Are Changing the Way Businesses Operate
Companies are turning to startups and tech firms for health screenings, contactless entry and other solutions needed to resume business.
READ
GOOD COMPANY » LAUNCH PAD

Fidelity and Impax Discuss Growing ESG Investment Trend [Interview]
ESG funds — investments based on environmental, social and corporate governance goals — are continuing to grow during the pandemic.
READ
GOOD COMPANY » LAUNCH PAD

Modcloth Leaves Walmart and Reconnects With Customers
After ending a two-year relationship with Walmart, Modcloth is reconnecting with its customers and its roots.
READ