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Joan Verdon

CONTRIBUTOR

About Joan

Joan Verdon has been covering business and retail news for the past 25 years. She has covered trends in tech, manufacturing, real estate and retail, first for The Record of North Jersey and USA Today, and now for CO—. She is a senior contributor, retail, for Forbes.com. Her passion is reporting on how Americans buy and sell. She has covered the birth of billion-dollar companies and the evolution of 100-year-old brands. Previously, she has been an education, general assignment and investigative reporter for The Grand Rapids Press and Buffalo Courier-Express. She spent a year working on Capitol Hill as an American Political Science Association Congressional Fellow.

Latest—
GOOD COMPANY » LAUNCH PAD

Holiday Shopping 2020: Consumer Trends & Retailers’ Response
This year the holiday season will start earlier and require merchants to overcome shipping and supply challenges and find new ways of connecting with shoppers.
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GOOD COMPANY » THE LEAP

Gemist Partners With De Beers to Disrupt Jewelry Industry
Customers can design their own rings and other bling online, and test drive a low-cost replica before committing to the real thing.
READ
GOOD COMPANY » LAUNCH PAD

FIT:MATCH & Brookfield Properties Team Up to Eliminate Dressing Rooms
Full-body ‘scanning studios’ promise apparel shoppers the perfect fit — and a touch-free experience that holds newfound appeal amid COVID-19.
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GOOD COMPANY » THE LEAP

Walgreens Partners With DoorDash in the On-Demand Economy
The drugstore chain’s vice president of digital commerce and omnichannel on how new instant delivery options enhance its strategy to help customers shop just how they want.
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GOOD COMPANY » LAUNCH PAD

Pandemic-Led Innovations Are Changing the Way Businesses Operate
Companies are turning to startups and tech firms for health screenings, contactless entry and other solutions needed to resume business.
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GOOD COMPANY » LAUNCH PAD

Fidelity and Impax Discuss Growing ESG Investment Trend [Interview]
ESG funds — investments based on environmental, social and corporate governance goals — are continuing to grow during the pandemic.
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GOOD COMPANY » LAUNCH PAD

Modcloth Leaves Walmart and Reconnects With Customers
After ending a two-year relationship with Walmart, Modcloth is reconnecting with its customers and its roots.
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GOOD COMPANY » THE LEAP

How Pandora Is Supporting Small Business Marketing Efforts
The music and podcast streaming platform is promoting its ‘audio everywhere’ strategy as a way for local businesses to adjust their ad messages to a changing world.
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GOOD COMPANY » THE LEAP

How Mattel and Walmart Pivoted to Boost Sales During COVID-19
Walmart’s ‘essential’ retail status, curbside delivery and ship-from-store service, let parents order toys along with groceries.
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GOOD COMPANY » LAUNCH PAD

Big Brands Explain Consumers' Demand for Comfort and Safety
Consumers are seeking out trusted brands, rewarding companies that understand their needs now — like stuffed animals donning masks, said executives from Kellogg’s and Family Dollar to Random House.
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