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Joan Verdon

CONTRIBUTOR

About Joan

Joan Verdon has been covering business and retail news for the past 25 years. She has covered trends in tech, manufacturing, real estate and retail, first for The Record of North Jersey and USA Today, and now for CO—. She is a senior contributor, retail, for Forbes.com. Her passion is reporting on how Americans buy and sell. She has covered the birth of billion-dollar companies and the evolution of 100-year-old brands. Previously, she has been an education, general assignment and investigative reporter for The Grand Rapids Press and Buffalo Courier-Express. She spent a year working on Capitol Hill as an American Political Science Association Congressional Fellow.

Latest—
GOOD COMPANY » LAUNCH PAD

Kraft Heinz's Venture Fund Invests in New Food Technologies
Robot-powered micro-fulfillment centers that will revolutionize grocery delivery, lab-grown cheese and cashierless checkout are among the startups the food giant’s Evolv Ventures arm is betting on.
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GOOD COMPANY » THE LEAP

Interview With Lyft's Chief Strategy Officer on Innovating Post-Coronavirus
Raj Kapoor shares insights on creating a rapid-response corporate culture, and reveals how his personal experience with COVID-19 led to the creation of a site to aid clinical trials.
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GOOD COMPANY » LAUNCH PAD

Macy's, Verizon, and Ulta Beauty Implement Safe Reopenings
How three major retail chains are reopening their stores and reconnecting with customers — at a social distance.
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GOOD COMPANY » THE LEAP

Entertainment Company Main Event Pivots Its Business Virtually
How the Dallas-based entertainment company generated a wealth of good will, and learned new ways of connecting with customers through Instagram Live events and celebrity shoutouts.
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GOOD COMPANY » THE LEAP

Mastercard Marketing and Cybersecurity Mentorship for Female Entrepreneurs
A look at the strategies designed to aid small businesses navigating COVID-19 and beyond, as they pivot online and look for new ways to reach customers.
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GOOD COMPANY » LAUNCH PAD

How Local Stores Are Moving to Selling Online
As customers moved en masse to online shopping, some stores were ready for them.
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GOOD COMPANY » LAUNCH PAD

Fashion Industry Adapts to Coronavirus Crisis
The fashion world must cooperate and keep all of the links in its supply chain intact to be able to recover from this crisis, industry experts say.
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GOOD COMPANY » THE LEAP

Online Marketplace Faire Helps Independent Businesses
Online marketplace Faire, which has enjoyed rapid growth since its launch in 2017, is adding COVID-19 crisis-response tools to its new offerings designed to help independent stores.
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GOOD COMPANY » LAUNCH PAD

Coronavirus Is Causing Brands to Adjust Their Digital Strategies
Communication, delivering virtual experiences and staying true to your message are key, the brands said.
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GOOD COMPANY » LAUNCH PAD

Sales Techniques to Change Due to Coronavirus Hygiene Concerns
Retailers will have to rethink their favorite sales techniques as consumers become more concerned about hygiene amid COVID-19.
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