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Joan Verdon

CONTRIBUTOR

About Joan

Joan Verdon has been covering business and retail news for the past 25 years. She has covered trends in tech, manufacturing, real estate and retail, first for The Record of North Jersey and USA Today, and now for CO—. She is a senior contributor, retail, for Forbes.com. Her passion is reporting on how Americans buy and sell. She has covered the birth of billion-dollar companies and the evolution of 100-year-old brands. Previously, she has been an education, general assignment and investigative reporter for The Grand Rapids Press and Buffalo Courier-Express. She spent a year working on Capitol Hill as an American Political Science Association Congressional Fellow.

Latest—
GOOD COMPANY » THE LEAP

Google Nest Wants to Make Smart Homes More Human
Kate Freebairn, director of user experience, explains how the company that helped create the term ‘smart home’ now wants to focus on what makes a home more human.
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GOOD COMPANY » LAUNCH PAD

Why the Rental Economy Is Gaining Popularity
Rentals are the hottest trend in retail, with traditional brands and startups offering consumers short-term, commitment-free use of goods without the headaches, cost or ownership.
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GOOD COMPANY » LAUNCH PAD

How Major Retailers Are Fueling the Resale Trend
Dozens of digital startups are fueling ‘recommerce,’ the fastest-growing category in fashion retail, as traditional merchants are looking at the potential of the pre-owned market.
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GOOD COMPANY » THE LEAP

How Rent the Runway Thrives on Word-of-Mouth Marketing
RTR's COO explains how ‘good old-fashioned word-of-mouth’ helped the clothing rental company grow from startup to unicorn status.
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GOOD COMPANY » LAUNCH PAD

How Mattress Brand Purple Connects With Customers
As a startup, mattress brand Purple made a name for itself with its humorous videos. Now it’s looking to find new and better ways to connect with customers.
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GOOD COMPANY » LAUNCH PAD

Can You Buy Customer Loyalty?
Experiences, engagement and creating a compelling story for your brand does more to win lifetime love from customers than discounts and coupons, according to loyalty executives.
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GOOD COMPANY » THE LEAP

Facebook Marketplace Holds New Opportunities for Businesses
Facebook Marketplace is changing how car dealerships, realtors and retailers connect with customers. It’s all about finding consumers where they spend a lot of their time — on social media.
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GOOD COMPANY » THE LEAP

Macy’s Blends Online and In-Store Experiences
The nation’s largest department store chain is using technology to change the way it sells perfume and hoping to improve the customer experience in the process.
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GOOD COMPANY » THE LEAP

Best Buy Targets Tech-Savvy Senior Market
America is getting older, and companies, including the nation's leading electronics chain, are investing in new products and services to help the elderly remain in their homes.
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