by U.S. Chamber of Commerce
  • Start

    Everything that you need to know to start your own business. From business ideas to researching the competition.

    Start
  • Run

    Practical and real-world advice on how to run your business — from managing employees to keeping the books.

    Run
  • Grow

    Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

    Grow
  • Good Company

    Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

    Good Company
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Joan Verdon

CONTRIBUTOR

About Joan

Joan Verdon has been covering business and retail news for the past 25 years. She has covered trends in tech, manufacturing, real estate and retail, first for The Record of North Jersey and USA Today, and now for CO—. She is a senior contributor, retail, for Forbes.com. Her passion is reporting on how Americans buy and sell. She has covered the birth of billion-dollar companies and the evolution of 100-year-old brands. Previously, she has been an education, general assignment and investigative reporter for The Grand Rapids Press and Buffalo Courier-Express. She spent a year working on Capitol Hill as an American Political Science Association Congressional Fellow.

Latest—
GOOD COMPANY » THE LEAP

How Amazon’s Holiday Growth Strategy Targets Small Businesses
The world’s largest online marketplace has added features to help SMBs boost their sales this holiday season, Keri Cusick, Director of Small Business Empowerment, tells CO—.
READ
GOOD COMPANY » THE LEAP

How Wix Is Growing Its Business by Helping Small Businesses Grow Theirs
The website development platform, which saw a surge of activity during the pandemic, is focusing on helping all types of small businesses adapt to an increasingly omnichannel world.
READ
GOOD COMPANY » LAUNCH PAD

5 Things Retailers Are Worried About for the Holiday Season
How big brands are tackling their top challenges this year — inflation, competitive discounting, and staffing issues — to drive business during the annual shopping bonanza.
READ
GOOD COMPANY » LAUNCH PAD

Pet Humanization Trend Creates Brand & Business Opportunities
Pets have become part of the family, fueling opportunities for gourmet pet food, pet insurance, boutique vet clinics, nutritional supplements, and pet tech.
READ
GOOD COMPANY » THE LEAP

How E-Commerce Trendsetter Sephora Is Giving Its Digital Business a Tech Makeover
When the beauty retailer opted to modernize its digital platform, four must-have features topped its shopping list that address rapidly changing consumer demands, says CTO Sree Sreedhararaj.
READ
GOOD COMPANY » THE LEAP

How Meta Is Tackling Social Media Content Creation Training
‘Just getting started’ can be the biggest hurdle, Meta exec tells CO—.
READ
GOOD COMPANY » LAUNCH PAD

5 Back-to-School Shopping Trends Businesses Can Capitalize On This Year
Consumers are in the mood to shop and spend, and the season can be one of the best times of the year for drawing new customers to your store or business.
READ
GOOD COMPANY » THE LEAP

Evite CEO on Making the Digital Invitation Platform Profitable
Entrepreneur David Yeom changed the business model of the 24-year-old brand with a bold strategy that holds big lessons for businesses large and small.
READ
GOOD COMPANY » LAUNCH PAD

5 Trends Small Businesses Can Tap Into for a ‘Prime Day’ Boost
Surveys show consumers want to find deals, stock up for the holidays, and support small businesses—even those that don’t sell on Amazon.
READ
GOOD COMPANY » LAUNCH PAD

New Tech Platforms Fueling the Resale Market
Rising prices and merchandise shortages are driving the growth of re-commerce today — and digital tools are helping small businesses easily get in on the action.
READ

Welcome to CO—

Designed for business owners, CO— is a site that connects like minds and delivers actionable insights for next-level growth.

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1615 H Street, NW
Washington, DC 20062

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