Julianna Lopez

CONTRIBUTOR

About Julianna

Julianna Lopez is a freelance writer, editor, and social media marketer. She loves all things New York, books, movies, and theater.

Latest—

7 Compelling Video Marketing Ideas

Incorporating video into your business’s content marketing strategy can increase brand awareness and boost your site’s SEO performance.

How to Build Customer and Community Loyalty

A panel of small business owners at our America's Top Small Business Summit share how they've built trust, connections, and, as a result, have loyal communities supporting each of their businesses.

Small Business Update: Inflation, Workforce Shortages, and Retail Crime

Small businesses nationwide are grappling with how to pivot for inflation, combat retail crime, and navigate the workforce shortage.

RUN » FINANCE

Home Office Tax Deductions for Home-Based Workers

Many people don’t realize they are eligible for home office tax deductions. If you’re self-employed, find out your eligibility for this tax break.

6 Benefits of Creating How-To Videos for Your Business

Creating how-to video content helps keep your business relevant, improves your site’s search engine optimization, and builds brand awareness with your target audience.

GROW » MARKETING

Best Free Graphic Design Software Tools

Featuring the best pictures and graphics can help enhance your website. Here are eight of the best free graphics tools available.

RUN » TECHNOLOGY

How to Use AR for Unique Brand Experiences

Companies can incorporate AR technology into their marketing and customer service strategies to create a unique user experience.

START » STRATEGY

What Is DEI? Defining Diversity, Equity, and Inclusion

Understanding the terms diversity, equity, and inclusion (DEI).