Katarina Betterton

CONTRIBUTOR

About Katarina

Katarina Betterton is an SEO writer and digital marketing coordinator. She loves to read and write and is a regular columnist for two online publications. She graduated from Rowan University with degrees in PR, Advertising, and New Media. If she’s not reading, writing, or spending time with her husband and two dogs, Katarina’s probably attempting to cook, learning a new language, or gardening very poorly.

Latest—

GROW » MARKETING

How to Create a Marketing Calendar for Your Business

Create a marketing calendar for your business’s upcoming campaigns in a few simple steps, from choosing software to creating your content.

GROW » THRIVE

How to Start a Business With Your Spouse or Partner

Being in business as a couple brings unique challenges that other types of business partnerships may not face. Here’s how to make it work.

START » STRATEGY

What Are the Benefits of Starting a B Corporation?

Discover the benefits of a B corp — from strong community ties to increased employee retention.

START » STRATEGY

15 Black-Owned Small Business Directories

Want to find and connect with more Black-owned businesses? Try searching these Black-owned business directories.

START » STRATEGY

What's the Difference Between an S Corp and an LLC?

Becoming an S corp versus an LLC can impact numerous facets of your business operations, including ownership structure and taxation.

START » STRATEGY

Top Types of Businesses Started During the Pandemic

Retail, professional services and construction are among the top types of businesses started during COVID-19, according to Census Bureau data.

GROW » MARKETING

How to Develop a Small Business Content Strategy

Follow these five steps to create a content strategy that guides your marketing, keeps you on budget and leads to measurable results.

RUN » HUMAN RESOURCES

Crisis Communication: Best Practices for Small Businesses

When a crisis situation arises, it’s important to have a plan of action for properly handling business communications.

RUN » HUMAN RESOURCES

3 Ways to Facilitate Employee COVID-19 Testing

On-site testing isn’t your only option for employee COVID-19 tests. Here are three ways to test employees for COVID to keep everyone safe and healthy.

GOOD COMPANY » GROWTH STUDIO

4 Ways to Save Money as an Entrepreneur

Discover how to reduce costs, market inexpensively and creatively, save money and more through this week’s roundup of money-saving advice for entrepreneurs.