Katarina Betterton

CONTRIBUTOR

About Katarina

Katarina Betterton is an SEO writer and digital marketing coordinator. She loves to read and write and is a regular columnist for two online publications. She graduated from Rowan University with degrees in PR, Advertising, and New Media. If she’s not reading, writing, or spending time with her husband and two dogs, Katarina’s probably attempting to cook, learning a new language, or gardening very poorly.

Latest—

RUN » HUMAN RESOURCES

What Is Upskilling? Guide for Business Owners

Train your current employees in foundational skills that will help them — and the business — grow, eliminating the need to consistently hire niche employees.

RUN » HUMAN RESOURCES

7 Unique Company Retreat Activity Ideas

To create a company retreat that fosters growth, team building, and a strong work culture, consider planning a few of these activities.

RUN » HUMAN RESOURCES

How to Host a Company Retreat

If you’re planning to host a company retreat, follow these six steps to ensure a great time for you and your employees.

GOOD COMPANY » GROWTH STUDIO

How Relying on Coaches and Your Team Boosts Business Growth

Entrepreneurs face many challenges when starting their venture. Co-founder of Quincus, Katherina Lacey, explains how asking for help brings success.

GOOD COMPANY » GROWTH STUDIO

Fashion Entrepreneur Finds Motivation Amid Competition

Formalwear business founder Marissa Tilley shares her tips for fashion entrepreneurs breaking into the industry.

START » STRATEGY

How to Write a Diversity Statement

A recent study from the APA shows that internal diversity messaging doesn’t work when it's focused on the benefit to the business.

RUN » HUMAN RESOURCES

Best Incentives to Get Employees Back to the Office

If you’re struggling to convince your employees to return to the office, here are some incentives you can offer.

GROW » MARKETING

How to Build a Successful Small Business Brand Strategy

Establishing a brand strategy helps small businesses reach their goals.

RUN » HUMAN RESOURCES

How to Develop Human Resources Policies for a Startup

Before you make your first hire, consider how you want to structure and enforce your startup HR policies.

RUN » HUMAN RESOURCES

How to Record and Track PTO

From flexible accrual banks to a “use it or lose it” policy, accounting needs to record the use of paid time off. Here’s how small businesses can track employee PTO.