Katarina Betterton

CONTRIBUTOR

About Katarina

Katarina Betterton is an SEO writer and digital marketing coordinator. She loves to read and write and is a regular columnist for two online publications. She graduated from Rowan University with degrees in PR, Advertising, and New Media. If she’s not reading, writing, or spending time with her husband and two dogs, Katarina’s probably attempting to cook, learning a new language, or gardening very poorly.

Latest—

GOOD COMPANY » GROWTH STUDIO

Fashion Entrepreneur Finds Motivation Amid Competition

Formalwear business founder Marissa Tilley shares her tips for fashion entrepreneurs breaking into the industry.

START » STRATEGY

How to Write a Diversity Statement

A recent study from the APA shows that internal diversity messaging doesn’t work when it's focused on the benefit to the business.

RUN » HUMAN RESOURCES

Best Incentives to Get Employees Back to the Office

If you’re struggling to convince your employees to return to the office, here are some incentives you can offer.

GROW » MARKETING

How to Build a Successful Small Business Brand Strategy

Establishing a brand strategy helps small businesses reach their goals.

RUN » HUMAN RESOURCES

How to Develop Human Resources Policies for a Startup

Before you make your first hire, consider how you want to structure and enforce your startup HR policies.

RUN » HUMAN RESOURCES

How to Record and Track PTO

From flexible accrual banks to a “use it or lose it” policy, accounting needs to record the use of paid time off. Here’s how small businesses can track employee PTO.

RUN » FINANCE

What Is A Nonbank Lender? Pros and Cons of Nonbank Lending

When securing financing for a startup or small business, are nonbank lenders the right choice for you? Discover the pros and cons of borrowing from a nonbank lender.

GROW » MARKETING

What Are UTM Codes And Why Should You Use Them?

Urchin Tracking Module codes, better known as UTM codes, offer an easy way to understand web campaign traffic data in your analytics tools.

GROW » MARKETING

How to Create a Marketing Calendar for Your Business

Create a marketing calendar for your business’s upcoming campaigns in a few simple steps, from choosing software to creating your content.

GROW » THRIVE

How to Start a Business With Your Spouse or Partner

Being in business as a couple brings unique challenges that other types of business partnerships may not face. Here’s how to make it work.