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GOOD COMPANY GROWTH STUDIO
Fashion Entrepreneur Finds Motivation Amid Competition
Formalwear business founder Marissa Tilley shares her tips for fashion entrepreneurs breaking into the industry.
START STRATEGY
How to Write a Diversity Statement
A recent study from the APA shows that internal diversity messaging doesn’t work when it's focused on the benefit to the business.
RUN HUMAN RESOURCES
Best Incentives to Get Employees Back to the Office
If you’re struggling to convince your employees to return to the office, here are some incentives you can offer.
GROW MARKETING
How to Build a Successful Small Business Brand Strategy
Establishing a brand strategy helps small businesses reach their goals.
RUN HUMAN RESOURCES
How to Develop Human Resources Policies for a Startup
Before you make your first hire, consider how you want to structure and enforce your startup HR policies.
RUN HUMAN RESOURCES
How to Record and Track PTO
From flexible accrual banks to a “use it or lose it” policy, accounting needs to record the use of paid time off. Here’s how small businesses can track employee PTO.
RUN FINANCE
What Is A Nonbank Lender? Pros and Cons of Nonbank Lending
When securing financing for a startup or small business, are nonbank lenders the right choice for you? Discover the pros and cons of borrowing from a nonbank lender.
GROW MARKETING
What Are UTM Codes And Why Should You Use Them?
Urchin Tracking Module codes, better known as UTM codes, offer an easy way to understand web campaign traffic data in your analytics tools.
GROW MARKETING
How to Create a Marketing Calendar for Your Business
Create a marketing calendar for your business’s upcoming campaigns in a few simple steps, from choosing software to creating your content.
GROW THRIVE
How to Start a Business With Your Spouse or Partner
Being in business as a couple brings unique challenges that other types of business partnerships may not face. Here’s how to make it work.