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Katarina Betterton

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About Katarina

Katarina Betterton is an SEO writer and digital marketing coordinator. She loves to read and write and is a regular columnist for two online publications. She graduated from Rowan University with degrees in PR, Advertising, and New Media. If she’s not reading, writing, or spending time with her husband and two dogs, Katarina’s probably attempting to cook, learning a new language, or gardening very poorly.

Latest—

7 Unique Company Retreat Activity Ideas

To create a company retreat that fosters growth, team building, and a strong work culture, consider planning a few of these activities.

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How to Host a Company Retreat

If you’re planning to host a company retreat, follow these six steps to ensure a great time for you and your employees.

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How Relying on Coaches and Your Team Boosts Business Growth

Entrepreneurs face many challenges when starting their venture. Co-founder of Quincus, Katherina Lacey, explains how asking for help brings success.

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Fashion Entrepreneur Finds Motivation Amid Competition

Formalwear business founder Marissa Tilley shares her tips for fashion entrepreneurs breaking into the industry.

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How to Build a Successful Small Business Brand Strategy

Establishing a brand strategy helps small businesses reach their goals.

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Best Incentives to Get Employees Back to the Office

If you’re struggling to convince your employees to return to the office, here are some incentives you can offer.

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How to Develop Human Resources Policies for a Startup

Before you make your first hire, consider how you want to structure and enforce your startup HR policies.

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How to Record and Track PTO

From flexible accrual banks to a “use it or lose it” policy, accounting needs to record the use of paid time off. Here’s how small businesses can track employee PTO.

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What Is A Nonbank Lender? Pros and Cons of Nonbank Lending

When securing financing for a startup or small business, are nonbank lenders the right choice for you? Discover the pros and cons of borrowing from a nonbank lender.

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What Are UTM Codes And Why Should You Use Them?

Urchin Tracking Module codes, better known as UTM codes, offer an easy way to understand web campaign traffic data in your analytics tools.

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