Lauren Kubiak

CONTRIBUTOR

About Lauren

Lauren is a freelance copywriter. She graduated from Rowan University with a Bachelor’s in journalism. She is a full-time editor at an association management firm, editing peer-reviewed nursing journals, textbooks, and newsletters.

Latest—

Small Business Marketing Trends for 2024

Here are the small business marketing trends to watch next year, from 'minimalist' marketing campaigns to social listening to using interactive content in ads.

RUN » FINANCE

How to File a Research and Development Tax Credit

You may be more eligible than you think to claim expenses against the lucrative R&D tax credit.

How Video Analytics Help Prevent Business Theft

Footage and data captured by a video surveillance system can help your small business detect suspicious activity and potentially stop theft before it occurs.

Texas Pet Ranch Offers a One-of-a-Kind Experience

Waggin' Tails Pet Ranch, the Southwest and South Central regional finalist in the 2023 America’s Top Small Business awards, provides pet care services and is committed to serving its community.

Pet Goods Company P.L.A.Y. Focuses on Sustainability

P.L.A.Y. Pet Lifestyle and You, the Western regional finalist in our 2023 America’s Top Small Business awards contest, sells eco-friendly pet products.

5 Steps to Improve Your Cyberscore

Cyberscores are a significant aspect of any small business and can impact future partnerships. Here are five ways you can improve your score.

How to Write a Business Book

From your initial idea to completing your manuscript, follow these seven steps to successfully write your first business book.

Everything You Need to Know About Asset Management

Discover how implementing digital asset management software can streamline your business’s processes.

GOOD COMPANY » GROWTH STUDIO

How Perfect Circle Recycling Created a Sustainable Business Plan

Kristi King of Perfect Circle Recycling discusses how her company was able to develop a successful sustainable business model.

GROW » SALES

How to Decide What Your Business Should Sell

The key factors of knowing “what to sell” include planning, research, branding, and understanding your target market.