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Everything that you need to know to start your own business. From business ideas to researching the competition.
Start
Run
Practical and real-world advice on how to run your business — from managing employees to keeping the books.
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Grow
Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.
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Good Company
Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.
Good Company

Start

Everything that you need to know to start your own business. From business ideas to researching the competition.

Run

Practical and real-world advice on how to run your business — from managing employees to keeping the books.

Grow

Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

Good Company

Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

Lauren Wingo

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About Lauren

Lauren Wingo is a freelance writer who describes herself as devoted, creative, and open-minded. She attributes her keen eye for detail to her analytics and business development background. When she isn’t writing, Lauren can be found experimenting with new tea flavors, doing yoga, or reading yet another historical fiction novel.

Latest—

GOOD COMPANY » GROWTH STUDIO

Inclusive Cafe Offers a Welcoming Space for Marginalized Groups

Hideaway Cafe owner Victoria Kidd shares how her humanitarian efforts and social activism led to owning an inclusive cafe in downtown Winchester, Virginia.

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GROW » MARKETING

Pinterest Analytics: Where to Find Them and What They Mean

Pinterest is a valuable tool for businesses to reach a broad audience. Here’s how to understand Pinterest Analytics for your business.

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RUN » BUSINESS FINANCING

How to Fund Your Business

Here’s a detailed guide on how to fund your business, whether you’re just beginning or you have a few years under your belt.

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GROW » MARKETING

TikTok Analytics: What Metrics Matter & Where to Find Them

TikTok is a powerful tool for businesses to provide valuable content. Here’s what your TikTok analytics mean and how they can boost your business.

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GROW » MARKETING

How to Create a Poll on Social Media

Polls are a great way to engage your audience. Learn the steps to creating polls on six of the most popular social media and video conferencing platforms.

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START » STRATEGY

6 Quotes That Explain the Difference Between Diversity, Equity, and Inclusion for Business

Diversity, equity, and inclusion are important for an inclusive workplace and a successful business. Here are six quotes that explain DE&I for business.

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