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Nicole Fallon

CONTRIBUTOR

About Nicole

Nicole Fallon is a writer, editor, and marketer with over a decade of experience covering small business topics. Nicole holds a Media & Communications degree from New York University and has worked as a journalist and editor for sites like Business News Daily and Business.com. She is also the co-founder and CEO of content marketing agency Lightning Media Partners.

Latest—
GOOD COMPANY » GROWTH STUDIO

Business Lessons From the Stars of 'DC Cupcakes'
Sisters Katherine and Sophie have grown their brand Georgetown Cupcake into a thriving, multi-faceted business because they've embraced change and uncertainty.
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START » STRATEGY

How to Prepare Your Business For a Recession
Many financial experts and economists predict the next economic recession is just around the corner. Here are a few things you can do to make sure your business is prepared.
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START » STRATEGY

Business Lessons from 'Shark Tank' Contestants
If you're looking for investors, you can learn a lot from the contestants of ABC's "Shark Tank."
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GOOD COMPANY » ASK THE BOARD

How to Set a Pricing Strategy
In this edition of "Ask the Board," we asked Susan Lee, partner at EY's Transaction Advisory Services group, how to determine your business's pricing strategy.
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START » STARTUP

Popular Franchises | Franchise Costs
Franchising is an attractive opportunity if you want a ready-made business with a proven track record. Here's what 10 popular franchises will cost you.
READ
START » STRATEGY

Successful ‘Shark Tank’ Businesses
ABC's popular reality TV show has been a launchpad for many entrepreneurs and their innovative products.
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RUN » HUMAN RESOURCES

How to Offer an Employee Retirement Plan
Retirement benefits are a must in the modern workplace, and they attract the top talent. Here’s how to offer an employee retirement plan for your small business.
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START » STARTUP

How to Start a Service Business
Starting a service-based business requires a different approach than launching a product-based business. Here's what aspiring service entrepreneurs need to know.
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GOOD COMPANY » GROWTH STUDIO

Former Olympian Offers Business Lessons for Entrepreneurs
Olympian-turned-corporate wellness entrepreneur Shannon Bahrke Happe shares how to be happier, healthier and more successful in business.
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START » STRATEGY

Female Entrepreneur Challenges
While there are more women than ever starting and leading businesses, female entrepreneurs still face some unique challenges.
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