Nicole Fallon

CONTRIBUTOR

About Nicole

Nicole Fallon is a writer, editor, and marketer with over a decade of experience covering small business topics. Nicole holds a Media & Communications degree from New York University and has worked as a journalist and editor for sites like Business News Daily and Business.com. She is also the co-founder and CEO of content marketing agency Lightning Media Partners.

Latest—
START » STARTUP

Guide for Young Entrepreneurs

Plenty of students have launched successful businesses, but the journey comes with unique challenges that young entrepreneurs must be prepared for.

GROW » SALES

How to Get Out of a Sales Slump

Stuck in a sales slump? Try one of these expert-recommended strategies to turn your numbers around.

RUN » HUMAN RESOURCES

How to Create a Positive Workplace Culture

A strong, engaging workplace culture is key to keeping employees happy and motivated. Here's how to build one that works.

START » STRATEGY

Business Advice from 'Shark Tank' Investor Daymond John

The "Shark Tank" star and entrepreneur shares his success secrets including knowing how much you need to start your business.

START » STRATEGY

Business Advice from Military Veteran Entrepreneurs

As current and former military service members, these entrepreneurs offer their best advice for fellow veterans who want to start a business.

GROW » MARKETING

Top 8 Business Development Skills

Want to improve your business development skills? Focus on honing these essential traits.

START » STRATEGY

Pros and Cons of Business Partnerships

Want to start a business with a partner? Entrepreneurs shared their insights on the pros and cons of business partnerships.

GROW » MARKETING

Examples of Inbound Marketing Campaigns

Many businesses are shifting their attention to inbound marketing efforts. Here are some examples of successful campaigns to inspire you.

GROW » MARKETING

How User-Generated Content Drives Sales

User-generated content (UGC) connects your audience to your brand across multiple channels. Here are 11 great examples of effective UGC campaigns.

GOOD COMPANY » GROWTH STUDIO

Business Lessons from College H.U.N.K.S. Hauling Junk

Friends Omar Soliman and Nick Friedman turned a summer junk hauling business into an international franchise. Here's how two "college hunks" built a culture that grew their brand.