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BUSINESS FINANCING
How to Launch a Crowdfunding Campaign
Crowdfunding has grown to be a popular and effective method of fundraising a business, but there are several strategies that budding businesses should implement before, during and after the campaign.
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BUSINESS FINANCING
Business Funding Strategies Explained by Experts
Can't decide how to fund your business? Four experts share their insights.
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MARKETING
How to Create a Successful Branding Strategy
Every business needs a branding strategy. Here are five elements that will help you define and successfully launch yours.
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HUMAN RESOURCES
How to Fire an Employee
Terminating an employee is difficult no matter what the circumstances, but it's important to follow the proper legal steps.
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MARKETING
Measure Your Digital Marketing Success With These Metrics
Not sure how to measure your digital marketing efforts? Here are some of the best metrics to track and why they matter.
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STRATEGY
Unexpected Retirement Challenges for Small Business Owners
For small business owners, preparing for retirement presents some unique challenges. Here are a few common ones — and how to overcome them.
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TECHNOLOGY
Small Business Tech Recommendations from Entrepreneurs
Are you using these entrepreneur-recommended technologies? Here are the tech tools real small business owners think you should be using in the year ahead.
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STRATEGY
Buying a Business vs. Starting a New Business
Aspiring entrepreneurs can either start their own business from the ground or buy one that already exists. Here are some tips to help decide which is the right path for you.
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STRATEGY
How Small Business Owners Can Prepare for Retirement
No matter your age, taking these four steps today will help prepare for future retirement.
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STRATEGY
Unique Holiday-Focused Small Businesses
These companies go above and beyond the usual holiday season marketing promotions and put the most wonderful time of the year at the core of their business.