Nicole Fallon

CONTRIBUTOR

About Nicole

Nicole Fallon is a writer, editor, and marketer with over a decade of experience covering small business topics. Nicole holds a Media & Communications degree from New York University and has worked as a journalist and editor for sites like Business News Daily and Business.com. She is also the co-founder and CEO of content marketing agency Lightning Media Partners.

Latest—
START » STRATEGY

Reopening Post-Coronavirus: Guide for Small Business

A guide to helping businesses of all types and in all regions navigate the complex process of reopening and evolving post-coronavirus pandemic.

RUN » FINANCE

How Business Owners Are Reopening After COVID-19

Businesses that have been shut down or operating at limited capacity are thinking ahead to what their post-coronavirus reality might look like.

RUN » FINANCE

How to File for Bankruptcy

Bankruptcy can help your business "start over" if you're in financial trouble. Here's what you need to know about the filing process.

GROW » CUSTOMERS

Customer Communication Tips During Coronavirus

Businesses that want to survive COVID-19 must maintain consistent and relevant communication with customers throughout the pandemic. Here's how to do it.

RUN » HUMAN RESOURCES

How to Support Your Employees in a Crisis

During a crisis, employees turn to the leadership team for support and guidance. Here's how to help your team through the COVID-19 pandemic.

START » STRATEGY

How to Be a Great Leader During a Crisis

Strong leadership should always be a priority for any organization, but it's especially important to have a unified, consistent leadership front during a crisis.

START » STRATEGY

Cybersecurity Tips for Small Business Operating Remotely

As more employees shift to a remote work arrangement, small businesses should prioritize these cybersecurity practices.

RUN » HUMAN RESOURCES

How to Improve Company Culture for Remote Workers

Company culture has a major impact on employee retention. It's important to maintain a positive culture, even when you're working remotely.

START » STRATEGY

Managing Remote Teams: Business Management Trends to Watch

Don't micromanage your team while they're working from home. Here are four popular business management trends that can help you lead your team remotely.

RUN » HUMAN RESOURCES

How to Handle COVID-19 Layoffs and Furloughs

Many businesses facing COVID-related closures must make the difficult decision to temporarily lay off or furlough employees. Here's how to handle it properly.