Nicole Fallon

CONTRIBUTOR

About Nicole

Nicole Fallon is a writer, editor, and marketer with over a decade of experience covering small business topics. Nicole holds a Media & Communications degree from New York University and has worked as a journalist and editor for sites like Business News Daily and Business.com. She is also the co-founder and CEO of content marketing agency Lightning Media Partners.

Latest—
GROW » CUSTOMERS

How to Stay Connected to Customers During Coronavirus Crisis
Your customers may be on self-quarantine, but that doesn't mean you can't stay connected and continue providing excellent service.
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START » STARTUP

Negotiation Insights from Daymond John's 'Powershift'
In his new book, "Powershift," Daymond John of ABC's "Shark Tank" explains how to take control and create moments of true change in your life and business.
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RUN » BUSINESS FINANCING

Everything You Need to Know About Angel Investors
Every startup needs funding and angel investors could be a viable part of your investment strategy. Here’s everything you need to know about angel investors and the pros and cons of working with them.
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RUN » BUSINESS FINANCING

How to Launch a Crowdfunding Campaign
Crowdfunding has grown to be a popular and effective method of fundraising a business, but there are several strategies that budding businesses should implement before, during and after the campaign.
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GROW » MARKETING

How to Create a Successful Branding Strategy
Every business needs a branding strategy. Here are five elements that will help you define and successfully launch yours.
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GROW » MARKETING

Measure Your Digital Marketing Success With These Metrics
Not sure how to measure your digital marketing efforts? Here are some of the best metrics to track and why they matter.
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START » STRATEGY

Unexpected Retirement Challenges for Small Business Owners
For small business owners, preparing for retirement presents some unique challenges. Here are a few common ones — and how to overcome them.
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RUN » TECHNOLOGY

Small Business Tech Recommendations from Entrepreneurs
Are you using these entrepreneur-recommended technologies? Here are the tech tools real small business owners think you should be using in the year ahead.
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START » STRATEGY

Buying a Business vs. Starting a New Business
Aspiring entrepreneurs can either start their own business from the ground or buy one that already exists. Here are some tips to help decide which is the right path for you.
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START » STRATEGY

How Small Business Owners Can Prepare for Retirement

No matter your age, taking these four steps today will help prepare for future retirement.
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