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Nicole Fallon

CONTRIBUTOR

About Nicole

Nicole Fallon is a writer, editor, and marketer with over a decade of experience covering small business topics. Nicole holds a Media & Communications degree from New York University and has worked as a journalist and editor for sites like Business News Daily and Business.com. She is also the co-founder and CEO of content marketing agency Lightning Media Partners.

Latest—
GROW » CUSTOMERS

How to Rebuild Customer Loyalty After COVID-19
Businesses that shut down during COVID-19 may have lost some momentum in their customer relationships. Here's how to encourage your customers to re-engage.
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START » STRATEGY

How to Grow Your Business During the Pandemic
With the business and the economy changed by COVID-19, there are still ways for you to grow your business during the pandemic.
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START » STRATEGY

How to Encourage Social Distancing in Your Store or Office
Running a socially distant business is a must if you have a physical store or office. Here's how to encourage social distancing while providing great service.
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START » STARTUP

How to Start a Business During the COVID-19 Pandemic
Launching a startup during a global pandemic is challenging, but it's not impossible. Here are some tips for starting a business during COVID-19.
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START » STRATEGY

How to Negotiate a Better Vendor Contract
Negotiating contracts with your vendors can save your business a lot of money. Here's how to do it.
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RUN » BUSINESS FINANCING

How to Find the Right Investor
Finding the right investor for your business will save you time and allow to pitch only the best prospects. Here's how to do it.
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GROW » MARKETING

How to Keep Your Brand Intact After COVID-19
While COVID may have forced your business to pivot, your core brand shouldn't have to change. Follow these tips to maintain your brand throughout the pandemic and beyond.
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GROW » CUSTOMERS

Tips for Conducting Direct Customer Research
Primary customer research involves gathering data directly from your customers so you can grow your company. Here's how to successfully conduct direct customer research.
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GROW » THRIVE

How to Create an Employee Development Plan
Having a solid employee development plan can help you retain great employees by showing them you're invested in their success.
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START » STRATEGY

7 Service-Based Businesses Succeeding During Coronavirus
While some industries have been negatively impacted by COVID-19, other service-based businesses have flourished in the age of social distancing.
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