Nicole Fallon

CONTRIBUTOR

About Nicole

Nicole Fallon is a writer, editor, and marketer with over a decade of experience covering small business topics. Nicole holds a Media & Communications degree from New York University and has worked as a journalist and editor for sites like Business News Daily and Business.com. She is also the co-founder and CEO of content marketing agency Lightning Media Partners.

Latest—
START » STRATEGY

How to Pitch Your Product to a Retailer

If you want your product to be carried by major retail brands, here's how to deliver an effective pitch to them.

START » STRATEGY

What Is Scenario-Based Business Planning?

To minimize negative consequences your business could unexpectedly face, think about creating a scenario-based plan.

START » STRATEGY

How to Franchise Your Business Idea

If you’re looking to franchise your business idea, here are some pros, cons and factors to consider first.

START » STRATEGY

How Small Business Are Supporting Each Other During COVID

During the COVID-19 pandemic, these small business owners have come together to help out and support their fellow entrepreneurs.

START » STARTUP

Tips for Older Entrepreneurs Starting Their First Business

It's never too late to start the business of your dreams. If you're launching a business as an older entrepreneur, here are some insights to keep in mind.

START » STRATEGY

How to Negotiate With Business Creditors

If you need to increase your business credit limit or negotiate existing payment terms, here are some tips for starting the conversation with your creditor.

GROW » THRIVE

How to Rethink Leadership During the Pandemic

COVID-19 has changed what business leadership looks like, now and for the foreseeable future. Smart leaders are adapting their strategies to this new work environment.

START » STRATEGY

What to Consider Before Expanding Your Products or Service Line

Want to expand your business with a new product or service offering? Make sure you have a carefully planned strategy.

GROW » CUSTOMERS

How to Rebuild Customer Loyalty After COVID-19

Businesses that shut down during COVID-19 may have lost some momentum in their customer relationships. Here's how to encourage your customers to re-engage.

START » STRATEGY

How to Grow Your Business During the Pandemic

With the business and the economy changed by COVID-19, there are still ways for you to grow your business during the pandemic.