If you could create your own fantasy board of directors, who would be on it? CO— connects you with thought leaders from across the business spectrum and asks them to help solve your biggest business challenges. In this edition, we ask the general manager of a bathroom remodeling franchise model to explain the benefits of corporate-owned locations and markets in your business.
In this edition of “Ask the Board,” we feature George Moore, General Manager of Corporate Stores at Re-Bath, a bathroom remodeling franchise. Re-Bath recently brought locations in Phoenix, Greenville, South Carolina, and Charlotte, North Carolina, under corporate ownership and reaped the benefits. Moore relates the benefits of this model.
A corporate-owned model eliminates the status quo
Re-Bath is rewriting the franchise playbook by blending franchise expansion with select corporate ownership, something rarely seen at this scale in the home services space. This strategy strengthens brand control while accelerating innovation and operational consistency. It can help you break free from the status quo.
Corporate locations become innovation hubs
These newly acquired corporate locations will function as pilot sites for new service offerings, technology integration and enhancement, and installer training advancements. They can set the stage for future locations and ignite growth.
Bringing locations under corporate ownership allows one to expand products and services more efficiently.
Corporate ownership enables smarter, faster decisions
With direct access to data from corporate-owned locations, Re-Bath can rapidly test, learn, and refine its systems, leading to decisions that can be implemented seamlessly and benefit the entire franchise network. It’s a win-win for everyone involved.
It enhances training to ensure consistency and quality
Now under corporate leadership, Re-Bath’s hands-on training facility is raising the bar for installer excellence. The focus goes beyond technical expertise to include soft skills, highlighting professionalism and customer care as essential components of skilled trades and establishing a new standard of excellence in home improvement.
Selective corporate ownership unlocks new revenue streams
Bringing locations under corporate ownership allows one to expand products and services more efficiently. For example, Re-Bath’s corporate stores allow us to perfect and roll out additional offerings like kitchen cabinets, ceramic tile, and custom glass shower doors to provide even more benefits to franchisees and customers alike.
A corporate franchise model drives operational excellence through firsthand expertise
By becoming subject matter experts in every aspect of the business, from sales and installation to customer service, corporate teams can confidently implement proven processes across the network, eliminating guesswork and enhancing systemwide performance.
Corporate-owned expands growth opportunities for top talent
Corporate-owned markets provide broader career pathways for both store-level and support office employees. These roles foster cross-functional learning and shared insight that help strengthen alignment between corporate leadership and franchise partners.
CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.
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