Welcome to our year‑long series celebrating the entrepreneurs and small businesses that have shaped the nation’s economy over 250 years. You can view the entire series here.
Since 1913, Alan David Custom in New York City has stood as a testament to the power of craftsmanship, consistency, and long-term vision. In a world dominated by fast fashion and mass production, Owner Alan Horowitz has continued to build on more than a century of bespoke tailoring expertise—proving that small businesses can endure and thrive when they stay true to their core values.
For Horowitz, bespoke tailoring goes beyond clothing. It’s about trust and relationships that span years—sometimes generations. “We’re not just selling a suit. We’re building a relationship,” he said.
That philosophy has defined the company since its early days and continues to shape every client interaction, from the first consultation to the final fitting. Each garment is meticulously crafted to reflect the individual wearing it, reinforcing the idea that personalization is not a luxury—it’s the standard.
Over the past several decades, the business has weathered economic downturns, industry shifts, and changing consumer preferences, proving its commitment to resilience without sacrificing quality.
“You can’t cut corners in this business,” he explained. “If you do, people will know.” That steadfast commitment to excellence has allowed Alan David Custom to maintain its reputation for more than 100 years, which is a rare achievement in any industry.
We’re not just selling a suit. We’re building a relationship.Alan Horowitz, Owner of Alan David Custom
Rather than trying to compete on volume or price, Horowitz has leaned into specialization. By focusing exclusively on bespoke tailoring and delivering it exceptionally well, the brand has differentiated itself in a crowded market. Listening carefully to clients is central to that approach.
“You have to understand what the client really wants—sometimes better than they do,” said Horowitz, highlighting the importance of attentiveness and expertise in service-based businesses.
Alan David Custom offers a powerful example of sustainable success, which is likely to come if you protect your standards and build relationships rather than transactions. No matter what you do or who you serve, adapt to change without losing your identity. And never underestimate the strength of mastering your niche.
More than a century after its founding, Alan David Custom remains proof that businesses built on integrity, craftsmanship, and genuine care can stand the test of time.
As Horowitz puts it, “If you focus on doing it right, the rest follows.”
CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.
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Applications are now open for the CO—100 — the U.S. Chamber of Commerce awards program recognizing the top 100 businesses in America. If you’ve built something that’s driving real innovation and impact, this is where it gets recognized.
