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Based in Germantown, Maryland, Rehab 2 Perform is a hybrid physical therapy and performance training company that blends traditional rehabilitation with strength and conditioning principles. With more than 15 locations and over 110 staff members across Maryland, the company has built a rapidly scaling model focused on helping patients recover, perform, and stay active for life.
Founded in December 2014 by Dr. Joshua Funk, Rehab 2 Perform began with a single clinic built with hands-on clinical work and local relationship-building. By 2019, the company had expanded to four locations across the DMV region. Then the COVID-19 pandemic occurred, testing the resilience of the model.
“What I’m most proud of is what happened during that period,” said Funk, CEO and Founder of Rehab 2 Perform. “We stayed profitable through 2020 and even opened a new location in the middle of the pandemic that outperformed expectations. That was the moment we proved the model could work beyond my personal network.”
That breakthrough location in Annapolis marked a turning point for the business. It forced the company to move beyond founder-led growth and begin building repeatable systems that could support scalable expansion. Since 2021, Rehab 2 Perform has opened more than 11 additional locations, supported by structured marketing, operations, and clinical systems.
Today, the company sees nearly 12,000 new patients annually and fills more than 175,000 session slots each year.
For Funk, scaling the business has never been about adding locations — it’s about protecting the culture and clinical standard that made the company successful in the first place.
Great companies compete on process. When you give the right people the right systems, growth becomes sustainable instead of chaotic.Dr. Joshua Funk, Founder and CEO of Rehab 2 Perform
“Our five core values are posted in every location, but a poster doesn’t maintain values — systems do,” he said. “We had to treat culture like infrastructure, building onboarding, mentorship, and training programs that ensure consistency no matter how large we grow.”
Maintaining clinical quality across a growing network of clinics also required rigorous tracking and accountability. Rehab 2 Perform monitors performance metrics at both the clinician and location level, including patient outcomes, visit volume, and satisfaction scores.
“Scaling means increasing impact while decreasing variance,” Funk said. “More locations, more patients, but the same or better standard of care.”
As the organization has grown, leadership has also focused on building systems that prevent quality drift and ensure consistency across all sites. Dedicated roles oversee compliance, clinical excellence, and ongoing education, helping maintain standards as the company expands.
One of the company’s key challenges has been resisting “permission slips”— small compromises that erode quality over time.
“The biggest challenge is the small decisions that feel justified in the moment but slowly dilute your standards,” Funk said. “We evaluate every decision through one filter: Does this protect the brand?”
At the center of Rehab 2 Perform’s growth strategy is a shift from a people-dependent business to a process-dependent one, supported by structured onboarding, mentorship, and even an intrapreneur model that allows high-performing team members to earn equity in new locations.
“Great companies compete on process,” Funk said. “When you give the right people the right systems, growth becomes sustainable instead of chaotic.”
As Rehab 2 Perform continues expanding across Maryland, the company remains focused on its core mission: combining clinical physical therapy with performance training to help patients not just recover, but improve.
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