Curated gift baskets are more than a thoughtful gesture for a birthday, holiday, or “just because” moment — they’re a strategic way for small businesses to differentiate their brand and gain loyal customers.
Here are five gift basket businesses that highlight how attention to detail and meaningful customer connections can fuel sustainable growth.
Broadway Basketeers
Headquartered in New Jersey and founded over 30 years ago, Broadway Basketeers began as a family-run venture with a mission to make gifting elegant and effortless. The company offers a variety of gourmet gift baskets for just about every occasion.
No matter which basket you choose, you can expect an ideal blend of artisan baked goods, premium chocolates, dried fruits, nuts, and, of course, a stunning presentation. In addition, there are countless opportunities for personalization and fast delivery is available nationwide.
Thoughtful Presence
Thoughtful Presence made its debut in Chicagoland in 2013 after Founder Mary Babiez saw the need for highly customized gift baskets with a community feel. At first, the company focused on travel- and garden-themed selections. Today, however, you’ll find a diverse assortment of gourmet gift baskets with food and nonfood items, many of which are locally sourced.
Popular themes include summer, spa, fall, spring, travel, gardening, and Chicago. Babiez also offers corporate gift options for business owners as well as special request baskets that are available for pickup at her studio in Niles, Illinois.
The impetus behind Marigold & Grey is that Wynne struggled to find the perfect welcome gifts for her wedding and decided that her own customizable gift basket company would fill the gap.
Marigold & Grey
After leaving her successful career in medical sales, Jamie Kutchman Wynne took a risk and launched Marigold & Grey in 2014. The impetus behind Marigold & Grey is that Wynne struggled to find the perfect welcome gifts for her wedding and decided that her own customizable gift basket company would fill the gap.
What began as a wedding-focused venture has evolved into a premier destination for corporate gifts, as well as offerings for social occasions, such as birthday parties, bar and bat mitzvahs, retirement celebrations, and more. You can choose from ready-to-ship varieties, semicustom options, or completely customized gift baskets that are tailored to your unique vision and goals.
Boxfox
After friends Jenni Olivero, Chelsea Moore, and Sabena Suri struggled to find a fairly priced, non-flower care package for a sick friend, the trio joined forces to make gift-giving easier. In 2014, they created BoxFox, which serves both individual and corporate clients with sleek, stylish gift baskets.
BoxFox gift baskets contain brand name goodies from Kate Spade, DryBar, the Honest Company, and other well-known brands. The company offers ready-to-ship gift boxes as well as “Build a BoxFox,” which refers to its customized options. In addition, its website features a marketplace, where you can pair new, high-quality items that will be shipped to you in a muslin bag.
Bundles in a Basket
Family owned and operated, Bundles in a Basket sells 100% hand-designed gift baskets, bows, and greeting cards that aim to tell a story. Founded by Joy W. in 2013, the company promotes a wide range of customized options for birthdays, weddings, baby showers, corporate events, and all other special occasions.
Each made-to–order gift basket comes with a free handmade greeting card, and you can also purchase greeting cards a la carte. While the company delivers to customers locally in Central Massachusetts, nationwide shipping is available as well.
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