Haotian Bai, the CEO and Founder of Patriot Conceptions, seen from the waist up. He is an Asian man with short dark hair and he is wearing a white collared shirt and a black suit jacket with a red handkerchief in the breast pocket.
Haotian Bai is the Founder and CEO of Patriot Conceptions, an assisted reproduction company that uses forward-thinking technology to meet the needs of family-building clients. — Patriot Conceptions

Company Name: Patriot Conceptions
Location: Irvine, California
Year Founded: 2019
Website: patriotconceptions.com

Patriot Conceptions of Irvine, California, has been named a 2024 CO—100 Digital Innovator. This company stands out for its transformative use of technology in the surrogacy and egg donation industry.

Founded in 2019 by Haotian Bai, a United States veteran and accomplished entrepreneur, Patriot Conceptions offers a comprehensive suite of services from surrogacy to fertility consulting. With a mission to make family-building accessible, Bai and his team have harnessed digital tools to streamline operations, improve client experience, and drive measurable growth—all while addressing the unique needs of intended parents, surrogates, and donors worldwide.

Building seamless digital experiences for every stage of the journey

In a field as sensitive and complex as assisted reproduction, Patriot Conceptions has successfully integrated advanced technology to meet clients’ needs. At the heart of its digital transformation is a custom-built web application that enhances accessibility and transparency for all parties involved.

“Our [web application] integrates seamlessly with various platforms, including marketing, CRM, customer support, and analytics, transforming how we conduct business and serve our clients,” explained Haotian Bai, CEO of Patriot Conceptions.

By implementing intelligent matching algorithms and secure communication channels, Patriot Conceptions simplified the surrogacy process, providing clients with a comprehensive solution to track progress, access resources, and receive support at every stage.

In addition to its custom web app, the company launched its Patriot Conceptions Fertility Support Platform (PCFSP), an innovative technology-driven platform that redefines the surrogacy and egg donation experience.

“The platform integrates a range of services designed to support every aspect of the surrogacy and egg donation journey,” Bai said.

The PCFSP’s AI matching algorithm enhances compatibility between intended parents, surrogates, and egg donors, while blockchain technology ensures data privacy throughout the process. The PCFSP also includes tailored wellness programs offering mental health support, nutritional guidance, and fitness plans.

According to Bai, Patriot Conceptions’ long-term vision includes expanding the platform’s capabilities to incorporate AI-driven genetic analysis and other emerging technologies. Incorporating these technologies will allow the company to deliver a more accessible and personalized the client experience, improved success rates of surrogacy and egg donation journeys, and more streamlined decision-making for clients

“These advancements align with our long-term vision of delivering cutting-edge, personalized, and ethical solutions for intended parents, surrogates, and egg donors,” Bai said.

Virtual consultations allowed us to connect with … clients from remote or rural areas, international intended parents, and those with mobility challenges or demanding schedules.

Haotian Bai, Founder and CEO of Patriot Conceptions

Adapting through a digital-first operational shift and strategic leadership change

Patriot Conceptions’ adaptability shines through in its response to challenges introduced by the COVID-19 pandemic. Recognizing the need to maintain service continuity, the company pivoted from traditional in-person consultations to a fully virtual model. This shift was supported by investments in HIPAA-compliant telehealth platforms, which allowed for secure virtual consultations, remote monitoring, and continuous support for intended parents, surrogates, and donors.

“This operational shift was essential to ensure the safety of our clients and staff while maintaining our service quality,” Bai explained.

The operational pivot not only preserved business continuity but also generated a strong return on investment (ROI). Virtual consultations reduced operational costs by 25% and expanded Patriot Conceptions’ client base by 30%, especially among clients previously out of reach.

“Virtual consultations allowed us to connect with … clients from remote or rural areas, international intended parents, and those with mobility challenges or demanding schedules,” Bai explained. “Expanding our reach to these groups has been both important and meaningful, as it aligns with Patriot Conceptions’ mission to make family-building accessible and inclusive for all.”

Complementing this shift was a strategic leadership move in which Bai appointed a new chief operations officer with a background in digital transformation.

“These initiatives not only met but also exceeded our hoped-for ROI, driving growth, efficiency, and innovation,” added Bai. “This strategic adaptability has positioned us for continued success and resilience in the face of evolving market conditions.”

Expanding globally with digital solutions

Patriot Conceptions has strategically expanded beyond U.S. borders, tapping into high-demand regions to meet the global need for surrogacy and egg donation services. Driven by an increasing amount of international inquiries and a recognized need for advanced reproductive services, the expansion was designed to help more individuals and couples achieve their dreams of parenthood.

"Our initial expansion efforts focused on regions with high demand and supportive legal frameworks for surrogacy and egg donation, such as Europe and Asia," Bai explained.

Through partnerships with local clinics and legal experts, the company ensures compliance with regional regulations while delivering a seamless experience to international clients. Navigating these regulations presented inherent challenges, particularly during the COVID-19 pandemic.

“Global travel restrictions and lockdowns disrupted the ability of intended parents to be present for their child's birth, leading to complex legal and logistical issues,” said Bai. “In response, Patriot Conceptions developed innovative solutions to ensure the well-being of newborns and provide peace of mind to families.”

This international growth has yielded significant impacts: a 30% increase in overall revenue, with international clients now making up 40% of Patriot Conceptions’ business. It’s also facilitated a 25% workforce increase to support these new regions, creating roles in client relations, legal compliance, and medical support.

“This global expansion supports our vision of becoming a leading provider of surrogacy and egg donation services worldwide, driving sustained growth and innovation in the industry,” said Bai.

Patriot Conceptions continues to set a high standard in the surrogacy and egg donation industry, using innovative technology and strategic adaptability to meet the needs of clients around the world. As a 2024 CO—100 Digital Innovator, Patriot Conceptions proves its dedication to making family-building accessible to all through digital advancements.

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