5 Consumer Goods Brands Share How They Convert Online Views to Sales

Getting noticed online is only half the battle. For consumer brands, converting those views into actual sales requires smart tactics and a deep understanding of customer behavior. Below, five companies reveal how they consistently turn browsers into buyers — and the takeaways that can help similar startups and small businesses grow their online revenue.

Foster trust and credibility 

Better & Better is a sustainable oral wellness brand that prioritizes customer needs and preferences. The company emphasizes social proof through reviews, testimonials, and videos. In addition, they leverage press coverage; professional opinions from dentists, doctors, and scientists; and a retail presence to build credibility.

Not only do these strategies encourage online purchases, they often convert first-time customers into loyal, longtime fans. “Our brand is fully focused on the customers' needs,” explained Vladimir Vukicevic, CEO and Co-Founder of Better & Better. “By addressing credibility, social proof, and urgency, we help them feel confident and excited about choosing our products,” he added.

Turn browser abandonment into revenue

Many brands focus on cart abandonment emails but miss an earlier opportunity: browse abandonment. For In Good Taste, a curated wine brand, Amy Hage and her team at Strategy Maven Agency built a browse abandonment flow that tailored messages based on customer status and product interactions.

Existing online customers received sequences reflecting their purchase history, while new visitors got educational content and social proof, contributing to 303% flow revenue growth year over year.

“The key is treating browser abandonment as a critical conversion opportunity, not an afterthought,” said Hage, Maven Agency’s Co-Founder. “These are high-intent visitors who need the right nudge at the right time, and their previous behaviors should shape every touchpoint,” explained Hage.

Use your own story to personalize your brand

Meemzy Magic offers sensory play kits that were developed by a mom and entrepreneur. During the COVID pandemic, Founder Jennifer Stalley Crenshaw turned to the benefits of sensory play to help her own child meet their developmental milestones. Shortly after, Meemzy Magic was born.

“Personalizing the product by telling your own story helps your audience relate to you, your brand, and your mission. From there, online views and sales will follow,” said  Crenshaw. 

The brand uses PR opportunities to share the benefits of its products, but they also share Crenshaw’s entrepreneurial journey. “Telling your own story also demonstrates your thought leadership within your industry, helping build your credibility so you can hopefully become a resource for the media and industry peers,” added Crenshaw.

Create intentional, consistent touchpoints

The Decided Collection, a brand of pajamas and loungewear for tween girls, believes that converting online views into sales starts with intentional, consistent touchpoints. From clear website messaging and compelling visuals to social media, press features, influencer partnerships, and targeted email newsletters, every channel works together to guide customers from awareness to purchase.

“Our approach is all about creating intentional and consistent touchpoints across every channel,” explained Traci Channer, Founder and CEO. By aligning website content, social media, press, and email, the company turns casual browsing into meaningful engagement and helps customers feel confident in their purchasing decisions.

Build a digital-to-physical ecosystem

wearIQ smart glasses converts online views into sales with a digital-first strategy, prioritizing performance on Walmart.com before expanding to physical stores. The company studies viral trends and customer feedback to optimize product pages, creative assets, and messaging, boosting shopper confidence.

Then, the company’s in-store presence kicks in and drives additional visibility, expanding reach beyond digital audiences. “Our strategy focuses on creating a seamless digital-to-physical experience,” said the wearIQ team. 

By optimizing online content and combining it with in-store availability and fast shipping, the brand builds trust, accelerates conversions, and encourages repeat purchases.

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