Entrepreneur takes a business call in a cafe
Get on Clubhouse, and you'll have your finger on the pulse of your industry. You might also connect with clients, collaborators and even investors. — Getty Images/Bojan89

Part talkback radio, part conference call, Clubhouse is a new social media networking app released in 2020. Based solely on audio-chat, it’s essentially a live podcast with some of the world’s elite. What’s the catch? It’s invite-only, making it the real-life yacht club you’ve always wanted to get into. Here’s how businesses can make the most of Clubhouse with some useful tips for savvy marketers.

[Read more: What is Clubhouse and How Are Some Businesses Using It?]

Take your networking up a notch

Everyone who’s on Clubhouse is there to add value. As you enter the app, you can choose between different virtual rooms. The room’s creator dictates the topic, while others can raise their hands to take the stage. Unlike other social media platforms, the only way of engaging is via voice note. You can participate in the conversation by asking questions, seeking advice or telling people what you think. This allows you to become well-known based on the quality of your advice, which can connect you to potential clients or collaborators.

Perhaps one of the most significant benefits of Clubhouse is that you’re also required to listen. Learning to listen, contemplating relevant discussion points and hearing insights of interesting and knowledgeable people is invaluable to any business owner. You’re also rubbing elbows with prominent people and making real, meaningful connections.

Encourage word-of-mouth marketing campaigns

The very nature of Clubhouse lends itself to word-of-mouth marketing and brand awareness. Sell your story and your product well, and you’ll reap the rewards from your social connections. Kat Cole, former CEO and president of Focus Brands, finished off her sessions by offering free Cinnabons, and for the next two weeks, that’s all anyone could talk about online.

You can sponsor a room as a brand, which allows your company to take the reins and tell your story. Clubhouse is a unique way for people to engage with your brand, understand where you’ve come from and become familiar with your goals as a business owner.

The app links directly to Instagram, so you can build your following with credible people. Touch on an engaging topic and watch your online follower count surge. Clubhouse offers another layer to content marketing; when you use it properly, you can spark conversation about your business.

[Read more: TikTok for Business? How to Make Videos that Drive Sales ]

Before you know it, you’ll understand your audience’s sentiment, notice trends to watch and know current industry news. Staying relevant is one of the most powerful marketing tools you have.

Get customer and business feedback

You can use Clubhouse to get valuable feedback on your business. If you’re considering launching a new product or service, why not pitch it to your room? It’s an opportunity to have other entrepreneurs weigh in on your idea and help you decide if it’s the next best thing.

If you’re facing a business problem, start a conversation to uncover the best solution. Engaging with people who have likely been through a similar struggle allows you to tap into their experience, offering you the chance to succeed where they may have failed.

Issue company announcements

Once you’ve grown an audience on Clubhouse, you can use the app to announce business updates. Whether you’ve decided to switch packaging suppliers to pursue a more eco-friendly offering or launched a new logo, it’s an opportunity to bring your company values to the forefront.

Having meaningful discussions with your audience about your business is one of the best ways to keep it top of mind and build brand authority. Plus, you can use Clubhouse’s format for crowdsourcing ideas, helping you push the boundaries every step of the way.

Tap into consumer and social trends

Clubhouse is another form of social listening. You can follow influential people in your industry and keep tabs on your competitors, for example. If your product falls into a specific niche, you can also immerse yourself in that audience to gain a deeper understanding of their needs and behaviors.

Before you know it, you’ll understand your audience’s sentiment, notice trends to watch and know current industry news. Staying relevant is one of the most powerful marketing tools you have.

Connect with investors

Venture capitalists are a big part of the Clubhouse crowd. Think of this as an opportunity to get a seat in front of investors you’d only ever dreamed of meeting and pitch your business.

Start a room to talk about your business and note initial feedback from investors. Adjust your pitch and tweak your product if need be. All it takes is the right person listening at the right time to change your world with an investment.

CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

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Published March 04, 2021