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Popular small business survey tools like these make it easy to create, send and analyze custom questionnaires that give you valuable insight about your business. — Getty Images/Inside Creative House

There are dozens of good reasons why you might want to host a survey at your small business. Maybe you’re trying to solicit customer feedback on a new store policy. Maybe you’re looking for input from your employees on which health plan is best. Or, maybe you just want to increase engagement on social media. No matter the reason, here are some popular small business survey tools that make it easy to create, send and analyze custom questionnaires.

[Read more: How Data Is Helping Brands Recover Millions Lost to Product Returns]


SurveyMonkey is one of the most popular online survey tools, with many features and tiered levels, ranging from basic to enterprise. SurveyMonkey’s most affordable option is free, allowing you to conduct unlimited surveys. Each survey can include up to 10 questions and receive up to 40 responses.

If you need more bells and whistles, such as the ability to export data or built-in advanced analytics, the other subscription tiers may be a better fit.

Google Forms

Google Forms is another free, basic way to collect feedback from your employees, followers or customers. Google Forms is very user-friendly and comes with the ability to customize your questionnaire with a photo, logo and brand colors.

Forms delivers results in a format that makes it easy to review your data: either view the responses in Forms or export your data to Google Sheets for deeper analysis.


Users love Typeform’s elegant, minimalistic design and ability to work on virtually every device. The tool comes with the ability to personalize question paths and make unlimited logic jumps. It’s a relatively versatile platform that can be used to build both forms (e.g., capture customer data) or surveys (e.g., ask more open-ended questions for feedback).

Use their built-in templates to quickly and easily create order forms, feedback surveys, satisfaction surveys and even job application forms. Like SurveyMonkey, Typeform offers you the ability to conduct surveys with 10 free questions and received up to 100 responses per month.

SurveyPlanet has one of the most comprehensive libraries of pre-written surveys to choose from among free online survey tools.


LimeSurvey targets its survey offerings toward universities, institutional research and market research purposes. It could be a good option if you want to dive deeper into your market segment, gain insight into your customers’ wants and needs, and perform advanced assessments.

While there are some free options, they are rather limited; the free plan only offers 25 responses per month.


Qualtrics is another more advanced survey option designed to scale up with your business, offering more than 100 question types, advanced logic, predictive intelligence and advanced back-end statistical analysis.

Their built-in templates make it easy to get started, and a free trial will allow you to give the tool a try before you’re asked to subscribe.


SurveyPlanet’s free version gives you 10 survey themes from which to choose; create questionnaires that align with the look and feel of your brand identity.

SurveyPlanet has one of the most comprehensive libraries of pre-written surveys to choose from among free online survey tools. It’s not as sophisticated as a platform like Qualtrics, but it’s a solid option with unlimited responses and questions for free.


If you’re already using HubSpot as your CRM, consider Hubspot’s free Forms Builder. You can create surveys that automatically transfer customer data directly into your CRM. Drag and drop from more than a dozen question types to customize your questionnaire.

After you send the survey out, you can set up HubSpot to alert you to follow with a responder up when a survey is completed or notify your sales team of a new lead.


Like HubSpot, Mailchimp offers hosted survey forms that you can send directly through your next email campaign. Its tool allows you to create detailed surveys and share through social posts, emails or on the web. If you just want to host a basic poll, this is an easy option.

Plus, with MailChimp’s Forever Free plan, you can send a survey to up to 2,000 contacts, and you can send up to 12,000 emails per month.

[Read more: A Beginner's Guide to Creating and Managing an Email Marketing List]

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