Influencer making video.
With a variety of stock images, music choices and easy-to-use templates, these tools shorten the learning curve for businesses looking to get into video marketing. — izusek/Getty

Now more than ever, video marketing is an engaging way to attract consumers to your brand. By creating high-quality, informative videos, you can market your products or services while entertaining your audience. And while video marketing is by no means a new concept, its importance has only grown with the rise of social media.

The marketing stats show that videos work: Social video draws 1,200% more shares than images and text content combined, and Facebook video posts have 135% greater organic reach than photo posts.

Whether you’ve been making videos for years or are suddenly finding that you need to create videos to stay in touch with your customers during the coronavirus outbreak, there are plenty of programs available to help you through the process. Here are five video marketing tools to help your small business create innovative, engaging video content.

[Read: The Best Metrics for Measuring Digital Marketing Success]

Vimeo Create

Vimeo has long been known as a free video hosting platform, but the company has recently launched Vimeo Create as part of its vast array of services. The tool offers customizable video templates, unlimited stock photos and videos, and licensed music to help bring your vision to life.

Vimeo Create also allows team members to collaborate on projects with time-coded feedback and other review tools. Once your product is finished, you can publish it to various social media platforms and track analytics, social stats, and engagement and duration graphs.

Pricing for the Create tool begins at $20 a month ($50 a month for Business account, which offers analytics/engagement information).


Wideo is an online tool that provides drag-and-drop graphics, stock footage and fully editable video templates to make content creation quick and easy. Your videos can also be easily resized and optimized for various social media platforms. If you’re looking for inspiration, Wideo’s website offers free video ideas, blog posts and tutorials to help you get started.

Wideo starts at $39 every month for the full template gallery, though users can start with a seven-day free trial.

Social video draws 1,200% more shares than images and text content combined, and Facebook video posts have 135% greater organic reach than photo posts.

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Previously known as Slidely, is partnered with YouTube, Facebook and Instagram, and they’ve made their top-performing content and video templates available to its users. In addition to their online video and ad creator, provides various tools to support your video marketing campaign — from social media calendars to budget calculators, you’ll have everything you need to make informed decisions about your marketing campaign.

A subscription begins at $39 a month for access to all content.


With big-name clients such as Coca Cola and Starbucks, Powtoon is a popular and easy tool for video creation. The program features intuitive editing tools as well as templates for your marketing, social media and business needs. The templates come in a variety of styles, including animations, infographics and live action.

Powtoon also has an extension for Photoshop to help you convert your still designs into videos. If you’re seeking further support, check out the Powtoon Labs section of their website for tutorials, webinars, infographics and blogs.

Pricing begins at $19 a month for access to Pro content ($59 per month for all content).


Once you’ve launched your video, it’s important to understand how consumers are engaging with it, and that’s where Viewbixcomes in. The company’s video marketing platform and analytics services provide actionable data (for example, how many customers are responding to your CTA) that you can use to guide your marketing campaign.

The Viewbix creative studio and analytics suite allows you to make your video assets more interactive to promote more genuine engagement.

In order to work with Viewbix, you must contact the company for pricing and demo options.

[Read: 6 Tools for Selling on Social Media]

Incorporating video into your small business marketing campaign is a great way to attract and entertain your audience. And with these video marketing tools (and countless others), creating engaging video content is easier than ever. If you’ve been on the fence about using video marketing, there’s no time like the present to make that leap.

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