Business people watching a presentation on the whiteboard.
Whether you’re building from the ground up or looking to improve performance, the right training is essential to help your sales team succeed. — Getty Images/ courtneyk

Some people believe making sales relies natural talent of the salesperson, while others say it’s purely a numbers game. In reality, the key to successful sales is building a process-oriented team that delivers a consistent experience to potential buyers. This is especially true for small businesses, where fractured or inconsistent sales operations can have a devastating impact on the customer pipeline.

Whether you’re building from the ground up or looking to improve performance, the right training is essential to help your sales team succeed. These seven programs are great options for developing your team’s sales skills.

[Read More: 4 Expert Strategies for Training Your Sales Team]

Sales Hacker

Sales Hacker offers a vast library of articles, podcasts, videos and two weekly webinars. They don’t provide structured courses, but the sheer volume of information, from introductory concepts to advanced techniques, makes it a fantastic resource.

In addition to their free content, Sales Hacker offers consulting and customized training programs. Their team will tailor a program to your company, which is a huge selling point for small and growing companies that aren’t ready for enterprise-level training programs.

HubSpot Academy

HubSpot is well known for its sales and marketing tools, but not as many people are familiar with HubSpot Academy. The platform offers online training for sales, marketing and other complementary skills. Best of all, the programs are all free.

While a software company that offers training might seem biased, the content is valuable, and their in-house researchers have deep insight into market trends. It’s not the most comprehensive option, but their various courses are good for building and refreshing sales skills.

SalesGravy

Training your sales team is important, but it’s only one part of the big picture. SalesGravy focuses on the entire lifecycle of a sales team and has courses and workshops covering recruitment, hiring, onboarding and employee retention.

As your business grows, keeping your salespeople aligned — both with your company’s goals and each other — will be critical. Empowering your sales managers to hire and retain the right people is a huge part of long-term success.

[Read More: How to Recruit Top Talent]

Sales Insights Labs's programs focus on data-driven training with measurable and repeatable results, including a robust management dashboard to track your sales reps’ progress.

21st Century Sales Training for Elite Performance

Brian Tracy’s 21st Century Sales Training for Elite Performance is one of the most comprehensive virtual training programs available. It features 24 video modules, workbooks and role-playing exercises. The program guides learners through every facet of the sales process and focuses on incremental improvement over the course of three months. It’s a non-trivial investment in both time and money but offers substantial value.

Sales Insights Labs

Sales Insights Labs provides fully customized training programs for sales teams and companies of all sizes. Their programs focus on data-driven training with measurable and repeatable results, including a robust management dashboard to track your sales reps’ progress.

Sales Insights Labs clients gain access to all existing courses and videos, along with a library of templated sales assets. These can be especially valuable for small companies, as they give you a head start on customizing and refining your company’s sales collateral.

Corporate Visions Training and Consulting

Establishing a product’s value is traditionally a function of marketing; however, small businesses need agile sales teams that are equipped with interdisciplinary skills.

Corporate Visions Training and Consulting is a science-based program that centers on articulating value and understanding the buyer’s journey. While it’s a sales training course at its core, Corporate Visions teaches a variety of complementary skills that allow your team to deliver a more refined sales experience.

[Read More: The Difference Between Sales and Marketing]

ASLAN Sales Training

Not every company’s sales process fits neatly into a pre-built box. ASLAN Sales Training tailors programs directly to the specifics of your product or service and audience. They’ll work with your leadership team to understand your needs before providing customized training for your managers and sales reps. Participants also have access to ongoing webinars to facilitate ongoing growth and education.

CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

Follow us on Instagram for more expert tips & business owners’ stories.

To stay on top of all the news impacting your small business, go here for all of our latest small business news and updates.

CO—is committed to helping you start, run and grow your small business. Learn more about the benefits of small business membership in the U.S. Chamber of Commerce, here.

A message from
You’re invited to join a private network of CEOs.
Discover how 45,000 CEOs are growing their businesses. Connect with verified companies on a secure private network to find new clients, raise money and find reliable solutions for any business priority.
Learn More
Published March 16, 2022