Many merchants struggle with cash flow, and operating expenses have a big impact on this key metric. More than 50% of small business owners report challenges in paying operating expenses and managing cash flow. Understanding how to classify operating expenses (OpEx) compared to the cost of goods sold (COGS) and capital expenditures (CapEx) is foundational to maintaining a healthy budget.
Learn the differences between these cost categories to understand how much cash on hand you need and how to better manage your cash flow.
What are operating expenses (OpEx)?
Operating expenses are the costs your company incurs in the course of doing business. Without them, your business cannot function. Operating expenses include rent, equipment, inventory, marketing, payroll, and insurance. Typically, operating expenses are not directly tied to the production of goods or services.
Operating costs are classified as either fixed or variable. Fixed operating costs are predictable and prescribed for a certain duration: things like rent, interest payments, or insurance payments. Variable costs are impacted by the production and sales of your product or service. Advertising is considered a variable cost.
For tax purposes, the IRS allows businesses that earn a profit to deduct operating expenses. Work with a certified public accountant or read the IRS guidelines to learn what the agency specifically classifies as deductible operating expenses. These details are important but often complex; for instance, inventory is not considered an operating cost, but inventory management expenses are.
What is the cost of goods sold (COGS)?
Inventory falls under cost of goods sold (COGS). COGS is the sum of all direct costs associated with selling a product or service. Direct costs include things like materials and labor used to create the product, but not indirect expenses, such as overhead.
“When the coffee shop sells a double espresso, COGS accounts for the price of the to-go cup, the protective sleeve, the coffee filter, the water, the processed beans, and so forth,” explained Investopedia.
As with operating expenses, businesses can deduct COGS under IRS guidelines. Your company can deduct COGS for any products you manufacture yourself or purchase with the intent to resell.
If an expense would have occurred regardless of whether a sale took place, it doesn’t fall under COGS. It could be an operating expense or a capital expenditure.
What are capital expenditures (CapEx)?
Capital expenditure (CapEx) refers to money spent on major, long-term business assets: property, equipment, or technology, for instance. Capital expenditures are defined by their longevity: The purchase must benefit the company for more than one tax year. A capEx is typically a fixed asset — a tangible piece of property or equipment.
Under Generally Accepted Accounting Principles (GAAP), the accounting treatment for CapEx, OpEx, and COGS is distinct based on their nature and impact on financial statements.
CapEx and OpEx are recorded differently. CapEx appears on a balance sheet, while OpEx resides on the income statement. That means CapEx is considered an asset for accounting purposes, while OpEx is an expense. CapEx depreciates over time, so the IRS generally expects capital expenditures to be deducted over a number of years.
CapEx and OpEx both play a key role in growing your business. “If you're planning to scale, some capex investments are unavoidable. You might need a bigger workspace, additional vehicles, or specialized equipment. The key is to time those investments strategically rather than letting them happen reactively,” wrote Xero.
[Read more: 5 Tips for Ensuring Your Business Has Enough Cash on Hand]
GAAP rules for classifying expenses
Under Generally Accepted Accounting Principles (GAAP), the accounting treatment for CapEx, OpEx, and COGS is distinct based on their nature and impact on financial statements.
Under GAAP, CapEx is recorded as an asset on the balance sheet. This asset is then depreciated (for tangible assets) or amortized (for intangible assets) over its useful life, spreading the expense over multiple periods.
OpEx is expensed immediately in the income statement in the period incurred. OpEx does not get capitalized or depreciated.
COGS is distinct from both CapEx and OpEx, since it impacts your gross profit calculation. Therefore, COGS is expensed on the income statement.
“In addition, COGS is used to calculate several other important business management metrics,” wrote Oracle NetSuite. “For example, inventory turnover—a sales productivity metric indicating how frequently a company replaces its inventory—relies on COGS. This metric is useful to managers looking to optimize inventory levels and/or increase salesforce sell-through of their products.”
How to budget for CapEx vs. OpEx
Many financial planners are careful about budgeting for CapEx, since these are large expenditures that have a direct role in the company’s success. CapEx also depreciates over several years in accordance with tax rules, making it essential to plan ahead.
Comparatively, individual OpEx purchases are small; they don’t require as many resources and can be accounted for within one accounting period. As a result, when writing financial projections or a budget, financial planners tend to be less proactive about managing these costs.
A more strategic approach to budgeting CapEx and OpEx can help you improve your cash flow and lower your taxes. “When you’re trying to cut costs, balancing your capital and operational expenses is a better plan than cutting either or both budgets without considering how they relate to each other,” wrote NextProcess, a procurement software company.
“Because operational expenses count 100% as a tax deduction for the current year, many companies are looking for ways to turn elements of their CapEx into OpEx. There are a few ways to do this. One example is leasing equipment instead of purchasing it. When leasing, your business can deduct the full cash expense when computing its taxes for that accounting year.”
Technology is another budget category where CapEx can be limited in favor of OpEx. Rather than purchasing a physical phone system for the office, for example, your business can use VoIP, which can be classified as OpEx.
Managing CapEx, OpEx, and COGS
Accounting professionals and investors can help you stay compliant with IRS rules while strategically classifying your expenses as CapEx, OpEx, or COGS.
“You can’t record something as OpEx and under COGS, but something that would be COGS could be reclassified as CapEx or OpEx if it’s an expense for an asset that adds value to your company, or it’s required for the production or delivery of your product or service,” wrote Aimably.
These cost categories not only impact your taxes but could also affect your ability to attract investors. Aimably goes on to say that investors prefer to see CapEx or OpEx instead of COGS; you can’t reduce or eliminate COGS from your income statement (such as OpEx) or sell them (such as CapEx). Comparatively, COGS has lower utility to investors than CapEx or OpEx.
As you consider your accounting strategy, make sure you’re clear on the rules around recording expenses under these three categories. Use them strategically to ensure you have a clear understanding of your cash flow and tax obligations.
CapEx vs. OpEx vs. COGS: A quick-reference decision chart
The starting point for determining the category a new expense falls under is always whether it’s a direct cost of producing a good. If it’s materials, direct labor, or production costs, you can immediately qualify the expense as COGS.
Then, ask whether the expense is something you'll still be using or benefiting from a year (or more) from now. If you won’t be using it in a year, categorize it as OpEx. If you will be using it for a year or longer, categorize it as CapEx.
If you’re not sure, the default resolution for ambiguous cases (cloud infrastructure, internal tooling) is determined by usage, not by the item itself — a monthly CRM subscription, for instance, is OpEx, but six months building a proprietary CRM integration for long-term internal use can qualify as CapEx even though both are "software."
How your expense classifications affect your tax liability
CapEx is considered an investment; as a result, the tax deduction is capitalized over several years to better reflect the business's profitability. Work with a tax adviser who can help you understand how to accelerate the depreciation while adhering to IRS regulations.
OpEx expenses are fully tax-deductible for the year in which they’re incurred. Many business owners prefer to expense borderline purchases as OpEx to take advantage of the immediate tax deduction. It can help your cash flow in the short term, but inaccurate categorization can also lead to scrutiny from the IRS.
Finally, COGS are deducted the year the sale happens — but only as goods are actually sold. Inventory sitting on a shelf isn't deductible yet. “If your ending inventory for the period is mistakenly overvalued, the COGS will be artificially low, and net income—and your tax liability—will be inflated,” wrote Schroedel, Scullin & Bestic LLC. “You run the same risk if you allocate too much manufacturing overhead to COGS, overstate discounts or returns, or forget to write off obsolete goods. Conversely, an inflated COGS figure could lead you to underpay your taxes, with the potential for costly penalties and interest.”
It’s wise to work with a tax adviser to make sure you’ve categorized expenses properly on your tax return.
CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.
CO—is committed to helping you start, run and grow your small business. Learn more about the benefits of small business membership in the U.S. Chamber of Commerce, here.
Apply for the CO—100
Applications are now open for the CO—100 — the U.S. Chamber of Commerce awards program recognizing the top 100 businesses in America. If you’ve built something that’s driving real innovation and impact, this is where it gets recognized.