A man in a woodworking workshop sits on the edge of a wooden table and looks down at an open laptop. The man is wearing a stained blue apron over a dark blue hoodie. In the background, out of focus, are racks and shelves holding tools for carving and cutting.
Google's free tools include data collections, survey and polling platforms, and note-taking software. — Getty Images/CommerceandCultureAgency

Google’s suite of versatile online tools can help you improve your marketing and streamline business operations. You’re probably already familiar with Google Business Profiles and Google Analytics, so this article will introduce seven lesser-known free Google tools.

[Read more: How to Create a Gmail for Your Business and Connect It to Your Personal Account]

Google for Retail Businesses

Google for Retail Businesses is an excellent option for e-commerce and brick-and-mortar businesses. If you run a retail store, you can list your inventory on Google and drive more traffic to your online store.

You also have the opportunity to earn a Top Quality Store badge, which means Google has determined you offer a superior customer experience. Google offers these badges to companies with high customer ratings, fast shipping, or upfront return policies.

Think With Google

Think With Google is a free resource providing tons of articles, case studies, and interviews with industry leaders. The site is constantly updated with new content, so it’s a great place to find inspiration and stay up-to-date on current industry trends.

[Read more: Grow with Google: How Entrepreneurs Can Stay Organized to Grow Their Business]

Google Alerts

Google Alerts is an easy way to monitor your company’s online presence. You can set up an alert for your company and products, and Google will send you an email anytime something relevant is posted online.

Google Alerts can help you find and share positive press about your business and quickly spot negative company reviews. You can also set up Google Alerts on your competitors so you know what kind of media coverage they’re receiving.

Google Search Console gives you insights into your business’s website traffic and shows you how to optimize your site.

Google Trends

Google Trends provides data and search tools you can use to discover new industry trends. It pulls information from Google Search and provides real-time information about trending topics and keywords.

Google Trends shows you how that interest has changed over time and how it varies based on region. It will also show you related topics and queries you may find interesting.

Google Forms

Google Forms is a free tool you can use to collect customer data. You can use Forms to create online polls and surveys and monitor the results in real-time. And you can summarize these results with charts and graphs.

When you create a new Google Form, you can choose a template from three different categories: work, personal, and education. You can customize the template by adding images or adjusting the colors and fonts.

And there are many different ways to share a Google Form. You can embed it on your website, email it, or send a URL. You also have the option to share the Form on Facebook and X (formerly known as Twitter).

Google Search Console

Google Search Console gives you insights into your business’s website traffic and shows you how to optimize your site. You’ll see how your site is currently performing and can submit individual webpages to Google’s index. This helps ensure that your content is accessible to your target audience.

[Read more: Google Analytics 4: What Your Business Needs to Know]

Google Keep

With Google Keep, you can create and edit notes from anywhere. You can access this tool on your phone, tablet, or laptop, and every note is automatically saved and updated across all devices.

You can easily find and filter your notes by colors, labels, or other attributes. You can also pin notes to the top of your list so they’re easy to find. And you can easily find and reference your notes if you’re working on a project in Google Docs.

You can also use Google Keep to create to-do lists and set reminders for yourself. It’s a free and easy tool you can use to stay organized and capture all your thoughts in one place.

CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

Applications are open for the CO—100! Now is your chance to join an exclusive group of outstanding small businesses. Share your story with us — apply today.

CO—is committed to helping you start, run and grow your small business. Learn more about the benefits of small business membership in the U.S. Chamber of Commerce, here.

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