Google Analytics is used widely by business to monitor progress and generate user reports in real time.

When starting a website, the ability to obtain concrete data and feedback helps you see your successes, plan future content, and pay attention to areas that may need improvement. This is where Google Analytics comes in.

What is Google Analytics?

Google Analytics is a full-service tracking system that provides you with the information you need to make your site a fine-tuned conversion machine.

It tracks visitors, keeps tabs on the links they click on, the webpages that brought them to your site, and how long they spend looking at each page.

Google Analytics generates reports from this data, offering detailed breakdowns of your site activity and helping you monitor performance in real time. This market analysis shows where improvements can be made on the site and offers accurate feedback on how each change you make impacts the performance and popularity of your sites.

Google Analytics generates reports from this data, offering detailed breakdowns of your site activity and helping you monitor performance in real time.

How much does Google Analytics cost?

Google Analytics is free to use as long as you don’t go over 5 million impressions per month. Most users will never find themselves running into limitations in the free version, but there is an upgrade option called Google Analytics 360.

Google Analytics also offers a free mobile app so you can track the performance of your websites while on the go. The app provides you with access to all the key metrics along with built-in reports that are optimized for mobile viewing.

How does Google Analytics work?

Google Analytics monitors each user session to get a detailed view of how your users interact with your pages. A session involves everything a user does on your site from the moment they access it to the point when they leave, or until 30 minutes of inactivity passes.

You can also configure the settings to tailor them to your site’s specific needs. For example, you can tailor the length of user inactivity so that sessions allow for longer or shorter periods of monitoring.

During each session, the separate interactions that Google Analytics can register can be broken down into page views, events, and transactions. The extent of this depends on the level of interactivity your site offers.

By tracking each visitor’s IP, Google Analytics can determine when a page view is from a visitor who has recently accessed your site or a new visitor. Keeping tabs on this activity gives you a macro perspective of your site’s performance so you can track how new users are finding your site and how often repeat visitors access your site.

Monitoring how your audience navigates your site can help you determine which pages are leading to sales conversions as well as which pages are dead ends. It also helps you optimize your site so visitors find exactly what they’re looking for without getting bored or frustrated.

Getting started with Google Analytics

Google Analytics is so widely used now that most major website platforms have direct support or plugins available that make implementing the system simple and straightforward for site owners of all technology levels.

First, you will create an account by following the steps provided on the account creation page. Each of your websites will need to be registered during this process.

Next, you will be provided with a tracking ID that is specific to your website and it will install on each page. Most website building apps will have plugins that handle the installation of this code.

Once you have your tracking ID installed on each page, you can configure your Google Analytics settings through your admin menu. This includes creating goals for your site’s performance that pertain to your business needs.

Goal tracking is a tool that can be used for monitoring downloads, tracking user progress and searches, and recording e-commerce transactions. This data gives you significant insight into your users’ minds and also where your site design and layout may be lacking.

For example, if users are frequently searching for a specific item on your site, you may want to make a more visible direct link to that product or page. You might even find that users are searching for information that you don’t currently address on your site, which can help immensely with ideas for content generation.

Google Analytics serves as an invaluable tool to drive website growth, promote a positive visitor experience, and improve engagement. The service is free to use, simple to implement, and can be accessed anywhere from your desktop to your mobile phone.

CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

Published February 25, 2019