A Black man stands in front of a set of large blue doors. He smiles as he holds a sign that reads "OPEN."
There are thousands of Black-owned small businesses just in the United States, but finding them through the noise of major retailers isn't always easy. — Getty Images/Rawpixel

Consumers care more than ever about making sure their purchase decisions represent their values. In a McKinsey survey, 70% of Generation Z respondents say they try to buy from companies they consider “ethical.” Likewise, about 50% of millennials are willing to pay more to support a small business over a big-box brand.

There’s plenty of data to show that younger consumers recognize the importance of spending consciously to support entrepreneurs and minority merchants. It’s not always easy, however, for customers to find Black-owned small businesses. Google Trends data from 2020 showed a 300% increase in searches for “How to find Black-owned businesses in your area” from June 1 to June 2, 2020; similarly, searches for “Black-owned restaurants near me” also shot up by 300%.

These nine business directories seek to increase the visibility of Black-owned small businesses and help conscious consumers connect with minority-owned brands. If you’re a Black business owner, it’s worthwhile to list your company on these sites to help new customers find and frequent your venture.

[Read more: 10 Resources for Black-Owned Businesses]

Black Business Green Book

Black Business Green Book was launched by the civil rights advocacy group Color of Change to support Black-owned businesses during the COVID-19 pandemic. Black Business Green Book offers ways to browse businesses in many different categories, including home goods, fashion, health and wellness, books and art. There are different filters for shopping businesses in your state or online-only retailers. One of the great features of this directory is that submitting a business is easy and can even be done by your customers by filling out a form here.

Shop Black Owned

Shop Black Owned is a business directory specific to eight cities at the moment, with more to come: Boston, Charlotte, Chicago, Dallas, Los Angeles, New York City, the San Francisco Bay Area and Seattle. Shop Black Owned is a free, crowdsourced and map-based tool that makes it easy to find a Black-owned business in your immediate area. There are more than 1000 businesses listed and more are being added every day. To get your business listed, or to request your city be added, send an email to shopblackowned@coastapp.com.


While some Black-owned small business directories were founded recently to support Black merchants during COVID, WeBuyBlack has been around since 2015. “Today, it’s the largest e-marketplace for Black-owned businesses,” reports Fast Company. What’s great about this directory is it shows customers how to make the switch from big brands to Black-owned brands for everyday consumer goods, such as cleaning supplies and toothpaste. It’s also got lots of deals on free and fast shipping.

There’s plenty of data to show that younger consumers recognize the importance of spending consciously to support entrepreneurs and minority merchants.


EatOkra is a directory of Black-owned restaurants, featuring over 2,500 restaurants around the United States. Users can search by cuisine and location, and even order delivery—the app will connect you to GrubHub or DoorDash so you can seamlessly order from those listings. If you prefer to visit in-person, EatOkra will give you directions from your location or connect you to a ride-share service like Lyft. Listing on EatOkra is a great way for Black restaurateurs to reach new customers, earn more clicks on delivery platforms and boost their visibility.

Support Black Owned

The Support Black Owned directory has been around since 2012, generating many listings over the years. It offers both a website database and an app, as well as advertising options for Black-owned businesses and user reviews and ratings. Search by state, category or even country一Support Black Owned lists businesses in 30+ countries.

Official Black Wall Street

Official Black Wall Street is one of the largest business directories for Black-owned businesses, with over 5,000 listings in 10 countries. Through the app, business owners can create a listing with reviews, photos, directions and more. The app also alerts users when they’re nearby a Black-owned business to help increase foot traffic.

Chez Nous Guide

Don’t miss the beautifully designed Chez Nous Guide: “a volunteer-run inclusive and intersectional home for businesses, artists and organizations owned and run by historically marginalized people around the world and our allies.” You can find businesses owned by women, LGBTQIA+ merchants and BIPOC entrepreneurs in major cities around the world. Search using several different filters, including category and place, or use the “go explore” button. This site includes more than 200 Black-owned businesses.

Black-Owned Brooklyn

Black-Owned Brooklyn was founded in 2018 by a husband-and-wife team to help elevate businesses in their community. While the directory only lists businesses that are based in Brooklyn, Black-Owned Brooklyn also features stories from founders and business owners that can be a great resource for other merchants.

BlackOwnedAssociation.com (BOA)

BlackOwnedAssociation.com (BOA) is a network connecting Black-owned businesses with consumers. While most of the businesses on the platform are located in North America, consumers can shop with Black-owned businesses in hundreds of categories from all over the world. There is no cost for a business to add a listing on the platform and it also offers opportunities for advertising.

[Read more: 10 Resources for Minority-Owned Businesses]

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Published February 01, 2021