Published
October 21, 2025
In today’s world, communities and organizations face challenges we never imagined. Economic shifts and changing lifestyles are reshaping how people serve and volunteer. In many cases, today's volunteer looks very different from yesterdays.
In the past, volunteers often dedicated years, sometimes even decades, to a single organization. The volunteers became fixtures in community life, showing up faithfully week after week. Today’s volunteers are equally passionate, but they are also juggling careers, families, and busy schedules. Many prefer short-term projects, one-day events, or even virtual roles that fit into their lives. This shift doesn’t lessen their impact—it simply changes how organizations must approach volunteer management.
About IOM
This article is brought to you by Institute for Organization Management, the U.S. Chamber of Commerce’s professional development program for nonprofit executives.
For leaders, the key is flexibility. Offering micro-volunteering opportunities allows people to contribute in smaller increments of time. A few hours sorting donations, a weekend helping at a festival, or even an online task like updating a website can all add tremendous value to an organization.
Equally important is understanding why people serve. Some are motivated by the chance to learn new skills, others by the desire to connect socially, and many by the deep need to make a difference. Taking time to ask, “What do you hope to gain?” helps match volunteers to roles where they’ll feel fulfilled and more likely to return.
Recognition also looks different today. While annual awards and banquets still matter, many volunteers appreciate more immediate gestures. A quick thank-you text, a spotlight on social media, or a personal note from a leader can be just as meaningful as a plaque on the wall.
Above all, today’s volunteers remind us of the resilience of the human spirit. Even in uncertain times, people still choose to give. They give their energy, creativity and compassion.
And in doing so, they strengthen not only our organizations but the very fabric of our communities.
The future of volunteerism is not something to fear—it is something to welcome. When we meet volunteers where they are, honor their gifts, and invite them to contribute in ways that fit their lives, we find that service continues to thrive in new and meaningful ways.
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About the author
Diane Probst, IOM, CCE
Diane Probst is a legend in the Chamber industry, having led her state association as Chairman of the Board, authored two books, and led a 5-star Chamber through it all. Diane is also a faculty member for the Institute of Organization Management (IOM).
