Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—

A Guide to Finding Your Leadership Style

Leadership styles can provide a baseline for how you approach running your business and managing your team. Here’s how to find one that works for you.

GROW » MARKETING

A Beginner's Guide to SEO

A good SEO ranking determines the amount of traffic to your business's website and, in turn, extends the reach of your customer base. Here's how it works.

RUN » FINANCE

How Is Interest Charged on a Small Business Loan?

Interest rates vary depending on the lender, type of loan, and your business credentials.

START » STRATEGY

How to Write a Nonprofit Business Plan

A nonprofit business plan ensures your organization’s fundraising and activities align with your core mission.

RUN » FINANCE

Accounts Payable vs. Accounts Receivable

Understand the levers that impact your cash flow to make better decisions and grow your business sustainably.

RUN » HUMAN RESOURCES

Sales Job Titles and What They Mean

Whether you’re building a sales team or starting a career in sales, this guide is a good starting point for understanding the different sales job titles and the responsibilities associated with each role.

GROW » MARKETING

Popular Small Business Survey Tools

These online survey tools make it easy to solicit feedback on your products and services.

RUN » HUMAN RESOURCES

Best Job Posting Sites for Small Businesses

Try advertising on these eight job platforms to find qualified candidates near you.

How to Plan a Pop-Up Shop

Follow this guide to learn what it takes to open a pop-up shop and create a unique shopping experience.

START » STRATEGY

Writing a Business Partnership Agreement

Deciding to go into business with a partner is a momentous decision. Here are some tips for approaching and creating your partnership agreement.