Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—
RUN » FINANCE

How to Calculate a Business Owner’s Salary

Every business owner needs to pay themselves, but how much should your salary be, and when should you be paid? Use these calculations to determine your pay.

START » STRATEGY

How Long Should You Keep Documents?

Do you understand business record retention guidelines? Here's what you need to know.

START » STARTUP

Successful Crowdfunded Startups

A successful crowdfunding campaign can be just what your business needs to reach the next level. Here are nine startups whose crowdfunding campaigns did just that.

START » STRATEGY

What Employers Need to Know About Unemployment Insurance

Understand how unemployment works for businesses and what to do with claims from former employees.

How to Build a Customer Journey Map for Your Small Business

A customer journey map is an invaluable way to understand your customers and remove friction along their path to purchase.

AI Productivity Hacks for Every Business Type

Office workers aren’t the only ones who can benefit from using AI. Here are AI tools that can improve productivity at restaurants, retailers, and other service professionals.

START » STRATEGY

8 Types of Organizational Structures for Small Business

From functional reporting to decision-making, these eight types of organizational structures offer unique advantages.

RUN » HUMAN RESOURCES

Marketing Job Titles and What They Mean

Whether you hire a marketing agency or recruit an in-house team to market your business, it's important to understand common marketing job titles and the responsibilities of each role.

The Role of Social Media Analytics in Small Business Marketing

Social media analytics can power product development, better brand messaging, and improved customer service. Learn how.

START » STRATEGY

How to Choose Between a Sole Proprietorship and an LLC

If you're starting a business, sole proprietorships and limited liability companies are two popular business structures to consider. Here's how to weigh the pros and cons of each option.