Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—
RUN » FINANCE

Types of Loans for Nonprofit Businesses

Traditional lenders aren’t always open to working with nonprofit organizations, but there are other options for financing your nonprofit activities.

What Is Onshoring?

Onshoring and reshoring are two ways to mitigate risk and protect your business from rising tariffs.

RUN » TECHNOLOGY

Ransomware Attacks: How to Protect Your Business

With ransomware attacks on the rise, here’s how to protect your business from becoming a target.

START » STRATEGY

How Much Should I Charge for My Product or Service?

Figuring out how much to charge is a challenging part of doing business. Here are some different pricing methods and models that may be able to help.

GROW » MARKETING

Legal Issues to Know Before Offering a Sale or Coupon

Discount pricing is a great way to boost sales, as long as it doesn’t stray into the category of “deceptive pricing.”

GROW » MARKETING

How to Set Up a Drip Email Campaign

A drip campaign takes careful prep to set up, but once this automated sequence is running smoothly, it can be an extremely impactful marketing tool.

Elements of a Great Small Business Newsletter

A newsletter is an easy way to stay in touch with customers and continuously engage subscribers with your company news.

RUN » BUSINESS FINANCING

How Are Small Business Investment Deals Structured?

Every deal is different, but here are some basics you need to know before approaching investors.

RUN » FINANCE

How to Create a Financial Forecast for Your Startup Business Plan

Financial forecasting allows you to measure the progress of your new business by benchmarking performance against anticipated sales and costs.

Best AI Tools for Product Descriptions

These AI product description generators help you save time, create text that boosts sales, and improve your SEO results.