Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

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GROW » MARKETING

Understanding YouTube Ads and How to Monetize Content

YouTube offers many ways to reach viewers through paid advertising and sponsored content. Take a multilayered approach to build an audience and make money on YouTube.

How to Use Gamification to Build a Brand Community

Gamification elements can bring together community members to earn rewards for promoting your business. Here's how.

Best Business Expense Tracker Apps

These expense-tracking apps can help make accounts payable more efficient and organized.

How to Integrate Your Community Into Every Aspect of Your Business

A strong brand community can improve the performance of recruiters, marketers, financial planners, and other key business functions.

Best Practices for Moderating Online Communities

Online communities are invaluable brand assets, but make sure you set clear ground rules to make everyone feel supported and safe.

How to Set Rules for Your Online Community

Moderating an online community successfully starts by setting clear guidelines for how members can engage with one another and your brand.

Why Your Business Needs an Attendance Policy

An attendance policy is a simple document that can potentially save your business hundreds of dollars in lost time and productivity.

RUN » BUSINESS FINANCING

Top Accounting Tools for Nonprofits

These accounting tools make it easy to track expenses and meet the IRS reporting standards for nonprofit organizations.

How to Perform a Payroll Audit

Regular payroll audits can help keep costs down and avoid becoming the target of a labor investigation.

How to Choose a Pay Schedule for Your Business

Your pay schedule determines how often employees are paid and helps manage your cash flow.