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Finding Local Business Needs
Interested in opening a local business? Here's how to find your niche in your small business community.
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HUMAN RESOURCES
Health Insurance Options for Small Businesses
Health insurance is one of the biggest draws for candidates when applying for a job. Fortunately, small businesses can offer this benefit in a few ways.
How to Build an Audience on Substack
As creators flock to Substack, here's how to build an audience of your own that's engaged with and dedicated to your small business.
Tools to Foster a Brand Community
Brand communities are invaluable for growing customer loyalty, and these ten tools can help you facilitate and moderate these communities.
Companies That Use Substack Well
Substack is a promising, if underutilized, tool that small business owners should explore due to its connected, engaged audiences.
Benefits of 'Local' Marketing
Branding your business as "local" can help you foster deeper relationships with customers and build loyalty among your community.
What Is a Brand Community?
A brand community is a key asset in building long-term value for your business. Here’s how to create and foster a brand community.
How Online Businesses Can Create a ‘Local’ Reputation
The definition of a local business is broad and inclusive — here’s how your online business can fit the bill.
What a “Local” Business Is And How To Market Yourself As One
The definition of a local business is nebulous, but customers intuitively know the difference between a Main Street merchant and a big box retailer.
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FINANCE
The Pros and Cons of Accepting Cryptocurrency as Payment
As cryptocurrency becomes more mainstream, here’s what business owners need to consider before offering this payment option to customers.