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Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—
GROW » MARKETING

Customer Communication During Coronavirus: Technology Tools
Business owners are exploring new ways to engage with customers in the wake of COVID-19. Here are some popular tech tools that aid in these communications.
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START » STRATEGY

Has Social Media Replaced PR?
Social media gives small businesses a new way to conduct public relations outreach — but these platforms can also interrupt your PR efforts if you aren’t careful.
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GROW » CUSTOMERS

How to Keep Customers During the Coronavirus Outbreak
Even if you need to close due to health and safety concerns, there are ways to keep serving your customers during the coronavirus outbreak.
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START » STRATEGY

COVID-19 Pandemic: Immediate Steps Businesses Can Take
Here are the top CDC-recommended tips that small business owners can take to mitigate risk, protect employees and support customers during the COVID-19 pandemic.
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GROW » MARKETING

How to Offer Gift Cards at Your Business
Gift cards are one way businesses are generating revenue during the coronavirus outbreak. Here's how to offer them at your business.
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START » STRATEGY

Small Businesses Trends to Watch in 2020
Some trends come and go, but these eight changes in customer and employee behavior are here to stay. It’s time your business got on board.
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RUN » TECHNOLOGY

Mobile POS Systems: A Guide on How to Choose
Ready to track sales or process payments from inside or outside your store? Learn how to choose a mobile point of sale (mPOS) system.
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GROW » MARKETING

Setting Up a Customer Loyalty Program for Your Business
Customer retention is directly linked to profit. Here’s how to thoughtfully use rewards and discounts to keep your best customers coming back for more.
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RUN » BUSINESS FINANCING

Financing Strategies for Every Stage of Business Growth
Bootstrapping, seed funding, equity crowdfunding, Series A: You may recognize these terms as different financing options, but how do you know which are available to your business venture?  
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RUN » HUMAN RESOURCES

Onboarding New Employees: A Quick Guide
After hiring a new team member, your next goal should be to set that person up for success — and that means implementing an onboarding process.
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